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Academic texts about Consumer psychology
6 publications
How different channels engage consumers from various psychological perspectives. A case study of Starbucks, Coca-Cola, and Nestle
Autor:in:
Armstrong Odiwuor (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Case Study , 2024 17 Pages , Grade: A
Catalog Number:
1453247
Price:
US$ 18.99
Individual differences in money management
Autor:in:
Barbara Bilyk (Author)
Subject:
Psychology - Social Psychology
Category:
Seminar Paper , 2010 17 Pages , Grade: 1,7
Catalog Number:
164621
Price:
US$ 16.99
Markenpsychologische Reflexion am Beispiel des VW Beetle
Der Konsument als integraler Bestandteil im Produktentwicklungsprozess
Autor:in:
Anna Nauen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 161 Pages , Grade: 1,0
Catalog Number:
189957
Price:
US$ 46.99
Psychological Entitlement
An empirical study about Entitlement in service environments and the influence of self-perceived attractiveness
Autor:in:
Eva Eschelbach (Author)
Subject:
Psychology - Personality Psychology
Category:
Master's Thesis , 2019 52 Pages , Grade: 70%
Catalog Number:
514261
Price:
US$ 21.99
The influence of packaging colour on expected and perceived product attributes of low-involvement products. Colour as a silent salesman
Autor:in:
Jessica Novi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 54 Pages , Grade: 1
Catalog Number:
1190748
Price:
US$ 21.99
The Role of Personality in Influencing Consumer Choices in the Sustainable Fashion Industry
Autor:in:
Anonym (Author)
Subject:
Business economics - Customer Relationship Management, CRM
Category:
Term Paper , 2022 14 Pages , Grade: A
Catalog Number:
1461457
Price:
US$ 16.99
