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Academic texts about  Customer Retention

8  publications
  • Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty
    Title: Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty
    Autor:in: Jessica Salver (Author)
    Subject: Tourism - Hotel Management
    Category: Diploma Thesis , 2005 119 Pages , Grade: 1,0
    Catalog Number: 137288
    Price: US$ 42.99
  • Customer Lifetime Value als Konzept zur Ermittlung des Kundenwertes von Ausstellern für Messegesellschaften
    Title: Customer Lifetime Value als Konzept zur Ermittlung des Kundenwertes von Ausstellern für Messegesellschaften
    Autor:in: Lorenz Alexander Rau (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Diploma Thesis , 2009 70 Pages , Grade: 2,3
    Catalog Number: 142309
    Price: US$ 34.99
  • E’Khaya’s Customer Acquisition and Retention
    Title: E’Khaya’s Customer Acquisition and Retention
    Autor:in: Armstrong Odiwuor (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Case Study , 2024 18 Pages , Grade: A
    Catalog Number: 1452823
    Price: US$ 18.99
  • Evaluating the effect of switching barriers in the Ghanian mobile telecommunication industry
    Title: Evaluating the effect of switching barriers in the Ghanian mobile telecommunication industry
    Autor:in: Luc Olou (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2014 88 Pages
    Catalog Number: 278845
    Price: US$ 0.99
  • Harnessing value-added benefits as a customer retention strategy in a selected company within the financial services industry in KwaZulu-Natal
    Title: Harnessing value-added benefits as a customer retention strategy in a selected company within the financial services industry in KwaZulu-Natal
    Autor:in: Samantha Worthington (Author)
    Subject: Business economics - General
    Category: Thesis (M.A.) , 2017 238 Pages
    Catalog Number: 439165
    Price: US$ 46.99
  • Identifikation und Analyse zentraler Determinanten von Kundenbindung
    Eine theoretisch-konzeptionelle Analyse
    Title: Identifikation und Analyse zentraler Determinanten von Kundenbindung
    Autor:in: Jane Petzold (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2010 69 Pages , Grade: 2,0
    Catalog Number: 148041
    Price: US$ 34.99
  • Integration of location based services into the social CRM strategy
    How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?
    Title: Integration of location based services into the social CRM strategy
    Autor:in: Annelie Roggenkamp (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2012 198 Pages , Grade: 1,0
    Catalog Number: 214948
    Price: US$ 46.99
  • Internetbasierte Kundenbindungsinstrumente. Analyse der Potenziale und Entwicklungstendenzen für Handelsunternehmen
    Title: Internetbasierte Kundenbindungsinstrumente.  Analyse der Potenziale und Entwicklungstendenzen für Handelsunternehmen
    Autor:in: Alexej Drobyschev (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Diploma Thesis , 2012 84 Pages , Grade: 2,0
    Catalog Number: 195017
    Price: US$ 42.99
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