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Academic texts about Künstliche Verknappung
3 publications
Brand management and marketing of luxury goods
From the historical development of luxury to our present-day perception
Autor:in:
Lucie Scholz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 88 Pages , Grade: 1,3
Catalog Number:
187819
Price:
US$ 51.99
Die Kunst der Verknappung. Vermarktungsstrategien von limitierten Konsumgütern in digitalen Medien
Autor:in:
Nam Ho (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 83 Pages , Grade: 1,3
Catalog Number:
1128215
Price:
US$ 42.99
Künstliche Verknappung in der Sneakerbranche
Auswirkungen von Verknappungsstrategien auf die Kaufmotive bei limitierten Sneakern
Autor:in:
Johanna Kiefer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 83 Pages , Grade: 1,0
Catalog Number:
922996
Price:
US$ 42.99
