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Academic texts about NBD/Pareto-Modell
3 publications
Customer Lifetime Value als Konzept zur Ermittlung des Kundenwertes von Ausstellern für Messegesellschaften
Autor:in:
Lorenz Alexander Rau (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 70 Pages , Grade: 2,3
Catalog Number:
142309
Price:
US$ 34.99
Hazard-Raten-Modelle und ihr Anwendungspotenzial bei der Berechnung des Customer Lifetime Value
Autor:in:
Marlene Bleicher (Author)
Subject:
Computer Science - Commercial Information Technology
Category:
Bachelor Thesis , 2010 51 Pages , Grade: 1,0
Catalog Number:
267589
Price:
US$ 17.99
Methoden zur Kundenbasisanalyse
Autor:in:
Sven Duggen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2010 20 Pages , Grade: 1,3
Catalog Number:
170292
Price:
US$ 18.99
