Academic texts about Online-Buchhandel

3 publications

Buchtrailer als Marketinginstrument im Online-Buchhandel
Potentiale und Grenzen

Autor:in: Anne Mehlhorn (Author)

Subject: Business economics - Business Management, Corporate Governance

Category: Master's Thesis , 2013 81 Pages , Grade: 1,7

Catalog Number: 262848

Price: US$ 34.99
Das Buch. Online ein Bestseller trotz geringem Marktanteil

Autor:in: Niklas Dorn (Author)

Subject: Communications - Media Economics, Media Management

Category: Term Paper , 2009 46 Pages

Catalog Number: 181714

Price: US$ 21.99
Preisstrategien im Online-Buchhandel im Lichte des Long-Tail-Phänomens
Eine empirische Analyse

Autor:in: Andreas Knepper (Author)

Subject: Business economics - Miscellaneous

Category: Diploma Thesis , 2008 87 Pages , Grade: 1,3

Catalog Number: 154349

Price: US$ 42.99