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Academic texts about  Pepsi

10  publications
  • An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
    Title: An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
    Autor:in: Miriam Mennen (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2005 53 Pages , Grade: 70 % - A
    Catalog Number: 145844
    Price: US$ 21.99
  • Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products
    Title: Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products
    Autor:in: Abebaw Gebrehanna Halabo (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2017 92 Pages , Grade: 4.0
    Catalog Number: 1244968
    Price: US$ 42.99
  • Die Textdesigns und die Werbesprache der Pepsi Max und der Coca-Cola Zero Kampagnen. Vergleich und Analyse
    Title: Die Textdesigns und die Werbesprache der Pepsi Max und der Coca-Cola Zero Kampagnen. Vergleich und Analyse
    Autor:in: Yevgeniya Marmer (Author)
    Subject: Speech Science / Linguistics
    Category: Term Paper , 2013 24 Pages , Grade: 2,3
    Catalog Number: 925252
    Price: US$ 18.99
  • Globalisierung eines Unternehmens. Die Coca Cola Company.
    Title: Globalisierung eines Unternehmens. Die Coca Cola Company.
    Autor:in: Christen Matthies (Author), David Blatt (Author), Henning Schlüter (Author), Mathias Ballhausen (Author)
    Subject: Business economics - Operations Research
    Category: Research Paper (undergraduate) , 2010 100 Pages , Grade: 1,3
    Catalog Number: 190058
    Price: US$ 42.99
  • Identitätsbasierte Markenführung im Online-Kontext. Verhaltensrelevanz von Identität "versus" Kommunikations- und Distributionskanäle
    Title: Identitätsbasierte Markenführung im Online-Kontext. Verhaltensrelevanz von Identität  "versus" Kommunikations- und Distributionskanäle
    Autor:in: Salma Yousaf (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2017 89 Pages , Grade: 1,3
    Catalog Number: 431027
    Price: US$ 42.99
  • Krisenkommunikation und Krisenmanagement bei der PepsiCo
    Title: Krisenkommunikation und Krisenmanagement bei der PepsiCo
    Autor:in: Hanna Treyer (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2019 18 Pages , Grade: 1,3
    Catalog Number: 502351
    Price: US$ 18.99
  • Pepsi's mission statement. An analysis
    Title: Pepsi's mission statement. An analysis
    Autor:in: Florian Metz (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2015 4 Pages , Grade: A
    Catalog Number: 306962
    Price: US$ 6.99
  • Politische Stellungnahmen in der Markenstrategie. Wie Unternehmen sich erfolgreich positionieren
    Title: Politische Stellungnahmen in der Markenstrategie. Wie Unternehmen sich erfolgreich positionieren
    Autor:in: Marie Hollers (Author)
    Subject: Business economics - Market research
    Category: Textbook , 2020 93 Pages
    Catalog Number: 499818
    Price: US$ 42.99
  • Should Crystal Pepsi be re-launched?
    A Case Study
    Title: Should Crystal Pepsi be re-launched?
    Autor:in: Anonym (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Case Study , 2017 46 Pages , Grade: 1,7
    Catalog Number: 514835
    Price: US$ 14.99
  • The Market of Pepsi / PepsiCo
    Title: The Market of Pepsi / PepsiCo
    Autor:in: Andreas Penzkofer (Author)
    Subject: Economics - Industrial Economics
    Category: Research Paper (postgraduate) , 2005 17 Pages , Grade: 1,0
    Catalog Number: 48711
    Price: US$ 18.99
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