Academic texts about Retro-Marketing

5 publications

Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse

Autor:in: Heidrun Kubart (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Bachelor Thesis , 2013 29 Pages , Grade: 95/100

Catalog Number: 212180

Price: US$ 18.99
Globalisierungstendenzen in der Werbung. Die Fiat 500-Kampagne

Autor:in: Carlotta Amerio (Author)

Subject: Communications - Intercultural Communication

Category: Master's Thesis , 2010 114 Pages , Grade: 1,3

Catalog Number: 193482

Price: US$ 42.99
Kaufmotive der Konsumenten am Markt für Retro-Produkte

Autor:in: Anonym (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Term Paper , 2014 16 Pages , Grade: 2,0

Catalog Number: 277371

Price: US$ 16.99
Problematik des Imagetransfers als Instrument des Retro-Marketing aus Sicht einer Historischen Brand Community am Beispiel des "BugTalk"

Autor:in: Christian Kehr (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Bachelor Thesis , 2010 40 Pages , Grade: 1,7

Catalog Number: 164939

Price: US$ 19.99
Retro-Marketing. Eine erfolgreiche Wiederbelebung von Retro-Marken

Autor:in: Izel Dönmez (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Bachelor Thesis , 2019 28 Pages , Grade: 1,8

Catalog Number: 490728

Price: US$ 19.99