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Academic texts about  Service-Marketing

4  publications
  • Die Service Dominant Logic als neues Marketingparadigma am Fallbeispiel Miele
    Title: Die Service Dominant Logic als neues Marketingparadigma am Fallbeispiel Miele
    Autor:in: Cindy Frenzel (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2023 27 Pages , Grade: 1,0
    Catalog Number: 1402329
    Price: US$ 19.99
  • Service Marketing Innovations - some general concepts
    Title: Service Marketing Innovations - some general concepts
    Autor:in: B.Sc. Yasemin Sari (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2010 11 Pages , Grade: 1,0
    Catalog Number: 164261
    Price: US$ 18.99
  • The experiential approach of consumption of products and services
    A marketing perspective
    Title: The experiential approach of consumption of products and services
    Autor:in: Christoph Schmidt (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2016 16 Pages , Grade: 9,8
    Catalog Number: 322049
    Price: US$ 0.99
  • The utilization of customer journey mapping in the automotive industry
    Title: The utilization of customer journey mapping in the automotive industry
    Autor:in: Tobias Staudt (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper (Advanced seminar) , 2014 21 Pages , Grade: 1,2
    Catalog Number: 284352
    Price: US$ 18.99
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