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Influencer Marketing. A Measurement Instrument to determine the Credibility of Influencers
Revealing the Effect of specific Factors on Consumers’ Product Preferences and Buying Decisions
Author:
Christin Smuda (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis, 2018
Price:
US$ 30.99
When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising
Author:
PhD Bengü Basbug (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation, 2018
Price:
US$ 41.99