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The Dark Side of Personalization
How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact
Author:
Jörg Ziesak (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis, 2012
Price:
US$ 27.99
The Customer Journey in Omnichannel Retail. An exploratory requirements analysis for a customer journey modelling and analysis tool
Author:
Marie Klose (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis, 2018
Price:
US$ 41.99