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Der Einsatz kommunikationspolitischer Instrumente zur Verbesserung des CRM (Customer Relationship Managements)
Am Beispiel von vier verschiedenen Branchen (Handel, Industrie, Medien, Diensteistung)
Author:
Katja Micke (Author)
Subject:
Business economics - Customer Relationship Management, CRM
Category:
Diploma Thesis, 2006
Price:
US$ 41.99
