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When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising
Autor:in:
PhD Bengü Basbug (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2018 , Grade: cum laude
Price:
US$ 41.99
Understanding the Adoption of Fitness Applications in China
A Social Perspective on Motivation
Autor:in:
Immanuel Nama (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1
Price:
US$ 31.99
The Strong Potential of Augmented Reality for Experiential Marketing
An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships
Autor:in:
Simon Hörtreiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,0
Price:
US$ 36.99
The Potential of Influencer Marketing for Tour Operators to Increase Brand Value
Autor:in:
Alina F. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 31.99
The portrayal of women in Elle magazine advertisements. A comparison between France and Russia
Autor:in:
Christin Thieler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 2,3
Price:
US$ 30.99
The Marketing of Terrorism. Analysing the Use of Social Media by ISIS
Autor:in:
Lisa Wiechert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
The influence of social networks on students' learning achievements
A literature review
Autor:in:
M.Sc. Sabrina Zawadzky (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99
The Influence of Social Media Platforms on the Consumer-Brand Engagement of Polarising Brands
Autor:in:
Eileen Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 36.99
The importance of social media and opportunities to reach young target groups via social media for start-ups Submission
Autor:in:
Eric Carstensen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020
Price:
US$ 32.99
The Impact of Public Relations on Crisis Management at Health Institutions
A Case Study of University Teaching Hospital (UTH), in Lusaka, Zambia
Autor:in:
Sandra Lombe (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: B+ (Merit)
Price:
US$ 31.99
The dangers of social media. How cancel culture and shitstorms can affect companies and how to recover from it
Autor:in:
Kira Mertens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,1
Price:
US$ 30.99
The Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour
Autor:in:
Laura Larissa Klempt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1.0
Price:
US$ 41.99
Social media utilisation as relationship building component in the Public Relations (PR) strategy of nonprofit organisations (NGOs)
An example of an international NGO 'Mercy Corps'
Autor:in:
Maria M. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 2,0
Price:
US$ 43.99
Social media usage in Swiss luxury hotels
An investigation in marketing communication processes for the development of innovative marketing strategies
Autor:in:
Bettina Fuesselberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: A
Price:
US$ 36.99
Social Media Marketing on Instagram. Exploration of Strategic Perspectives
Autor:in:
Lisa Jessen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,7
Price:
US$ 30.99
Smart Digital Signage
How will a retail example of a smart environment influence consumers from an environmental psychology perspective?
Autor:in:
Johan Hallen (Author)
,
Kajsa Sörlien (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: A (5,0)
Price:
US$ 20.99
Service Guarantee prospect in signalling Service Quality towards Customer Loyalty
Autor:in:
Pradeep Paraman (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2020
Price:
US$ 41.99
Save the Whales - Don't Cry for Them! How the Social Movement Brand ‘Sea Shepherd Conservation Society’ Eludes Compassion Fatigue through Branding
Autor:in:
Marcel Weigel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,7
Price:
US$ 36.99
Reflection on customers’ knowledge and perceptions about marketing
Autor:in:
M.A. Undine Handorf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1
Price:
US$ 36.99
Promotion of Science Locations towards Science and Research-based Industry. The Case of Luxembourg
Autor:in:
Dirk Hans (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,1
Price:
US$ 0.99
Online review trust factors. Characteristics and person-specific reputation
Which factors make online reviews trustworthy?
Autor:in:
Sebastian Hochreiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,0
Price:
US$ 20.99
McDonald's & Burger King. Advertising History from the 1960s to Today
Autor:in:
Samuel Fulmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2
Price:
US$ 20.99
Manipulation of society through advertising. Language manipulation mechanisms in advertisements
Autor:in:
Stacie Writes (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2014
Price:
US$ 20.99
Instagram's impact on Generation Z. Does a professional Instagram account influence the decision-making process?
Autor:in:
Maria Priller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 2
Price:
US$ 36.99
Influencer Marketing. A Measurement Instrument to determine the Credibility of Influencers
Revealing the Effect of specific Factors on Consumers’ Product Preferences and Buying Decisions
Autor:in:
Christin Smuda (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,0
Price:
US$ 30.99
Influencer Advertising versus Traditional Advertising
A Comparison between two Advertising Strategies regarding their Power of Influence
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,0
Price:
US$ 36.99
In what ways did integrated marketing communications aid the Welsh Government’s Year of Adventure campaign?
Autor:in:
Amy Nutty (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 78.00
Price:
US$ 20.99
Impacts of Virtual Reality on the Psychology of Users and its Implementation in Brand Communication. VR as the Future of Advertising?
Autor:in:
Kaan Saracoglu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 41.99
Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry
Autor:in:
Melanie Hahn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,00
Price:
US$ 17.99
Impact of Social Media Marketing on an Indian Student’s Decision of Studying Abroad
Autor:in:
Rishab Singh (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 4.5
Price:
US$ 0.99
How Facebook Can Promote Tourism. The Example of Beni Mellal Khenifra, Morocco
Autor:in:
Hamza Elwachwani (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019
Price:
US$ 0.99
Harnessing Social Media Commercial Potential
Identifying Corporate Strategies to Monetise a Brand’s Fanbase
Autor:in:
MBA Mo Elnadi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 72.96
Price:
US$ 36.99
Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics
An Irish Discussion
Autor:in:
Pierce Ivory (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: First Class Honours
Price:
US$ 36.99
Global Marketing of Locally Made Products
Autor:in:
Monsuru Sodeeq (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 4.00
Price:
US$ 17.99
Fitness Influencers. Impact on Purchase Intentions and Attitudes of Instagram Users
Autor:in:
Ben Schiefer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 40.99
Engaging content on Instagram. Best filter choice for the increase of photo views and likes of sport and leisure interested users
Autor:in:
Ilona Maties (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 7,6
Price:
US$ 17.99
Elaboration Likelihood Model and Visual Marketing Communications
Autor:in:
Natalie Janetzko (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 20.99
EGOTRIP. The influence of Social Media on Graffiti
Autor:in:
Joana Sofia Correia Dias (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: A-
Price:
US$ 23.99
Digital communication in French and UK political elections. Fake news, targeted ads and social medias
Autor:in:
Raphael Saint Bris (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2017 , Grade: 13
Price:
US$ 0.-
Customer loyalty in retail. Case study of Marks and Spencer
Autor:in:
Katarzyna Szydlowska (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 80%
Price:
US$ 31.99
Critical Analysis of Ethical Issues in Broadcast Media Advertisements. Ethiopian Broadcasting Corporation (EBC) in Focus
Autor:in:
Alula T. Gebrekidan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: very good
Price:
US$ 36.99
Corporate Social Responsibility. The Public Image of Companies in the Context of CSR
Autor:in:
Jürgen Mayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 1.0
Price:
US$ 42.99
Consumer Perception of Internal Brand Extension
A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension
Autor:in:
Victoria Homeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012
Price:
US$ 17.99
Consumer Behaviour in Different Generations. Online Marketing versus Traditional Marketing
Autor:in:
Silvia Stamenova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2017 , Grade: 5.00
Price:
US$ 17.99
Be shocked. The effect of shock advertising on German citizens and Italians living in Germany
Autor:in:
Jennifer Monz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1,3
Price:
US$ 0.99
Analysis of the Success Factors of SVOD to reach Generation Z
A case study of MTV+
Autor:in:
Lien La (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,4
Price:
US$ 30.99
Analysis of the Impact of Targeted Advertising Methods on Consumer Buying Behavior in the B2C Segment
Autor:in:
Niklas Jakob (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 39.99
An investigation of the effectiveness of social media marketing on the marketing performance of Selected Higher Education Institutions in Zambia
Autor:in:
Dr. Francis Mukosa (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2022 , Grade: Pass
Price:
US$ 43.99
American Accessible Luxury in the European Market. The Concept explained on the Basis of Four Case Studies
Autor:in:
Cécile Menant (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 2.1
Price:
US$ 36.99
A study on buyer behavior on two wheelers in selected districts of Andhra Pradesh
Autor:in:
Dr. Vinodhini Yallagandala (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2010 , Grade: 15
Price:
US$ 41.99
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