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(Results for »
Behavioural Change
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Life events that change people’s consumption. An update of Holmes & Rahe's "Readjustment Rating Social Scale" (1967) and its marketing opportunities
Author:
Benjamin Dié (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study, 2013
Price:
US$ 31.99
New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management
Author:
Alena Horch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook, 2020
Price:
US$ 31.99