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Frey
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Der intentionale Einsatz von Köderprodukten im Marketing und die Messung von Präferenzen bei Existenz von „Ködereffekten“
Eine empirische Studie unter besonderer Berücksichtigung der Conjoint-Analyse
Author:
Dipl.-Soz. Christian Frey (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis, 2008
Price:
US$ 36.99