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Country of Origin Effects as Key Success Factor for Marketing Strategies
A Management Research Project
Author:
Ulrike Imme (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate), 2006
Price:
US$ 19.99
Loyalty cards in the apparel industry in Germany and Spain
Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?
Author:
Sarah-Mailin Janotta (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis, 2011
Price:
US$ 36.99
