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Auswirkungen des dynamisch veränderten Kaufverhaltens auf das Multi Channel Marketing sowie die Rolle von Empfehlungen zur Beeinflussung des Kaufverhaltens
Eine empirische Analyse
Author:
Jens Hassler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis, 2015
Price:
US$ 41.99
