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Globalisation vs. Localisation of Marketing 30 years after Theodore Levitt. Analysis, Survey and Comparison of the German and Turkish skincare markets
Nivea, Clinique, Vichy, Diadermine and Skinceuticals as examples
Author:
Deniz Ünal (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis, 2018
Price:
US$ 36.99
