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Co-Branding as a brand strategy. An analysis from the resource-based view
Author:
Frédéric Begemann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis, 2006
Price:
US$ 90.99
Successful Branding - A critical examination of Customer Experience Management for Persona International
Author:
Antje Walliser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis, 2005
Price:
US$ 111.99
