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Strategic Marketing
Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace
Authors:
Markus Baum (Author)
Marco Hackstein (Author)
Marcel Mehling (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay, 2009
Price:
US$ 17.99
Produkteinführungsstrategie bei Apple in den USA und Deutschland
Am Beispiel iPhone
Authors:
Dipl.-Kfm. (FH) Christoph Busch (Author)
Dipl.-Kff. (FH) Claudia Feickert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay, 2008
Price:
US$ 16.99
