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Die Bedeutung der Website als Instrument der Marktkommunikation
Eine empirische Untersuchung zum Einfluss des Involvements auf das Konsumentenverhalten gegenüber Marken-Websites und die Konsequenzen für die Kommunikationsstrategie
Author:
Verena Birkendahl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis, 2000
Price:
US$ 36.99
