Academic texts about brand loyalty

7 publications

Analysis of the article "Word of Mouth versus Word of Mouse. Speaking about a Brand Connects You to It More Than Writing Does"

Autor:in: Sebastian Köhler (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Term Paper (Advanced seminar) , 2020 33 Pages , Grade: 1,3

Catalog Number: 1177084

Price: US$ 19.99
Analyzing Marketing Strategies of Zomato in Hyderabad. Customer Perceptions and Brand Positioning in the Food Delivery Market

Autor:in: A. M. Joseph Kumar (Author), Joanna Jessysimon (Author), Rithika Vikas (Author), Devasree Iyer (Author), Toshika Jain (Author), K. B. Sravanthi (Author), P. Jaya Bharathi (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Essay , 2025 61 Pages , Grade: A

Catalog Number: 1618810

Price: US$ 0.99
Green Brand Equity. Eine empirische Studie zur Interdependenz zwischen Markenqualität und Markentreue

Autor:in: Alexander von Hohenberg (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Research Paper (undergraduate) , 2014 24 Pages , Grade: 1,0

Catalog Number: 303219

Price: US$ 19.99
Harley-Davidson Marketing Strategy in the US and China
Marketing in an International Environment

Autor:in: Anonym (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Term Paper , 2021 15 Pages , Grade: 1.3

Catalog Number: 1387801

Price: US$ 18.99
How Is an Iconic Social Business Brand Created? The Case of the Bangladeshi Brand Aarong

Autor:in: Muhammad Salim Reza Jony (Author)

Subject: Business economics - General

Category: Master's Thesis , 2016 76 Pages , Grade: B+

Catalog Number: 456847

Price: US$ 34.99
The impact of emotional branding on brand loyalty in the skin care market
Comparing the German and the UK market using the example of Nivea and Dove

Autor:in: Jennifer Sonntag (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Master's Thesis , 2012 88 Pages , Grade: 67

Catalog Number: 337830

Price: US$ 42.99
The Influence of social media marketing, brand loyalty, brand awareness towards consumer purchase intention. An empirical analysis

Autor:in: Yusuf Balarabe Abdullahi (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Master's Thesis , 2018 88 Pages , Grade: 3.9

Catalog Number: 996400

Price: US$ 42.99