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Academic texts about Country-of-Origin
13 publications
Country of Origin Effects as Key Success Factor for Marketing Strategies
A Management Research Project
Autor:in:
Ulrike Imme (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2006 45 Pages , Grade: 1
Catalog Number:
137856
Price:
US$ 21.99
Country-of-Origin Effects and Competitive Advantage
The Role of a Country's Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies
Autor:in:
B.Sc. Philip Sipos (Author)
,
Corinna Nefzger (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Seminar Paper , 2011 27 Pages , Grade: 1,3
Catalog Number:
178713
Price:
US$ 19.99
Country-of-Origin-Effekte im organisationalen Kaufverhalten
Autor:in:
Alexander Parks (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2010 26 Pages , Grade: 1,3
Catalog Number:
149267
Price:
US$ 19.99
Country-of-origin: A useful marketing tool?
Autor:in:
Stefan Kraft (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2001 19 Pages
Catalog Number:
101367
Price:
US$ 0.99
Der Country-of-Origin Effekt und seine Möglichkeiten im internationalen Marketing zum Imagetransfer
Autor:in:
Philip Kehela (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2013 16 Pages , Grade: 1,3
Catalog Number:
231780
Price:
US$ 18.99
Der Einfluss der Herkunftsbezeichnung auf die Qualitätserwartung handgeführter Elektrowerkzeuge
Eine Empirische Studie
Autor:in:
Tobias Janeck (Author)
Subject:
Business economics - Miscellaneous
Category:
Master's Thesis , 2018 106 Pages , Grade: 1,3
Catalog Number:
427730
Price:
US$ 42.99
Einsatz und Wirkung von Country Origin (Marken-Heritage) im Kommunikations-Mix
dargestellt am Beispiel französischer Marken in Deutschland
Autor:in:
Martin Sass (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 27 Pages , Grade: 1,30
Catalog Number:
266986
Price:
US$ 18.99
Impact of China's Nation Brand on Purchasing Decisions in Kenya. An In-Depth Analysis
Autor:in:
Olivia Mengich (Author)
Subject:
Politics - Topic: International relations
Category:
Master's Thesis , 2020 77 Pages , Grade: FIRST CLASS HONOURS
Catalog Number:
1401086
Price:
US$ 34.99
Influencer im Modemarkt und ihre Wahrnehmung lokaler Modemarken
Autor:in:
Marten Anton Wolters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2017 77 Pages , Grade: 1,0
Catalog Number:
370101
Price:
US$ 34.99
International Marketing and Communication
Country of Origin
Autor:in:
Artur Gleyberman (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2009 10 Pages , Grade: 80% very good
Catalog Number:
141898
Price:
US$ 6.99
Kaufentscheidungen treffen. Der Country-of-Origin Effekt. Produkt- und Markenwahl im Lebensmittelbereich am Beispiel der Marke „Zurück-zum-Ursprung“
Autor:in:
Silke Weißhapp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Intermediate Diploma Thesis , 2007 39 Pages , Grade: Gut
Catalog Number:
79454
Price:
US$ 19.99
The country-of-origin affect on perception of services
Entry mode decisions as a determinant of usability
Autor:in:
Nils Peters (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Master's Thesis , 2011 112 Pages , Grade: Sehr gut
Catalog Number:
179414
Price:
US$ 42.99
Wo komme ich her? Die Relevanz des Country-of-Origin für das Marketing: Wertbeitrag und Implikationen im Überblick
Autor:in:
Karoline Lazaj (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2005 24 Pages , Grade: 1,7
Catalog Number:
60260
Price:
US$ 19.99
