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Academic texts about  Business economics - Offline Marketing and Online Marketing  (1055 results)

Enhance your understanding of Business Economics: Marketing Management with GRIN's student-focused collection. Our academic resources cover essential offline and online marketing strategies, deep analysis, and effective business communication. Perfect for your term papers, essays, and bachelor's theses. Instant PDF/eBook access or print-on-demand ensures you can dive into international marketing and management topics immediately. Develop your marketing plan and academic skills with expert insights.

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  • Consumer behaviour in Greece during economic crisis
    Title: Consumer behaviour in Greece during economic crisis
    Autor:in: Fotini Mastroianni (Author)
    Category: Essay , 2011
    Price: US$ 19.99
  • Assessing the effectiveness of service delivery reform. The quest for customer satisfaction in public institutions of Arba Minch town
    Title: Assessing the effectiveness of service delivery reform. The quest for customer satisfaction in public institutions of Arba Minch town
    Autor:in: Meseret Ayenew (Author)
    Category: Master's Thesis , 2016
    Price: US$ 42.99
  • Brand Tribalism. Theoretical Foundation and Practical Application
    Title: Brand Tribalism. Theoretical Foundation and Practical Application
    Autor:in: Alisa Zayasenko (Author)
    Category: Essay , 2012 , Grade: 1
    Price: US$ 19.99
  • Analysis of the Entrepreneurial Success of Spanx
    Title: Analysis of the Entrepreneurial Success of Spanx
    Autor:in: Andrew Jeffrey El Khoury (Author)
    Category: Research Paper (undergraduate) , 2017 , Grade: 16.5/20
    Price: US$ 6.99
  • Strategic Marketing. A Live Case Study on Amazon Marketing
    Title: Strategic Marketing. A Live Case Study on Amazon Marketing
    Autor:in: Sara Al Sayyed (Author)
    Category: Case Study , 2016
    Price: US$ 0.99
  • Corporate Brand Management
    Title: Corporate Brand Management
    Autor:in: Dr. Krzysztof J. Chmielewski (Author)
    Category: Doctoral Thesis / Dissertation , 2016 , Grade: 5.0 (summa cum laude)
    Price: US$ 0.99
  • Affiliate Marketing as a Strategy for E-Commerce
    Title: Affiliate Marketing as a Strategy for E-Commerce
    Autor:in: Philipp Stoebel (Author)
    Category: Term Paper , 2016 , Grade: 3,0
    Price: US$ 18.99
  • Volkswagen’s 2015 crisis. A new challenge for CSR and excuse for consumers’ scepticism
    Communication and actions that could reduce consumers’ scepticism
    Title: Volkswagen’s 2015 crisis. A new challenge for CSR and excuse for consumers’ scepticism
    Autor:in: Valeriya Zhukova (Author)
    Category: Essay , 2016 , Grade: 72
    Price: US$ 18.99
  • The role of Social Media in B2B communication
    Title: The role of Social Media in B2B communication
    Autor:in: Valeriya Zhukova (Author)
    Category: Essay , 2016 , Grade: 78
    Price: US$ 18.99
  • Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies
    Title: Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies
    Autor:in: Valea Adams (Author)
    Category: Seminar Paper , 2016 , Grade: 1,0
    Price: US$ 18.99
  • Optimization of Cooperative Banks' Websites by Application of Persuasive Methods
    Title: Optimization of Cooperative Banks' Websites by Application of Persuasive Methods
    Autor:in: Anonym (Author)
    Category: Bachelor Thesis , 2015 , Grade: 2,3
    Price: US$ 34.99
  • Marketing at the Love, Health and Beauty Store LOHBs
    Title: Marketing at the Love, Health and Beauty Store LOHBs
    Autor:in: Jiim Waa (Author)
    Category: Term Paper , 2016
    Price: US$ 0.99
  • Zara, from Spain to the big wide world. Company analysis, markets and competition
    Title: Zara, from Spain to the big wide world. Company analysis, markets and competition
    Autor:in: Rima Hammoudeh (Author)
    Category: Seminar Paper , 2014 , Grade: 2,0
    Price: US$ 18.99
  • Consumer perceptions of value in relation to products of Home Depot versus Lowe’s
    Title: Consumer perceptions of value in relation to products of Home Depot versus Lowe’s
    Autor:in: Fotini Mastroianni (Author)
    Category: Essay , 2011
    Price: US$ 19.99
  • Growing Criticism and the Importance of Sustainability in the Fashion Industry
    Title: Growing Criticism and the Importance of Sustainability in the Fashion Industry
    Autor:in: Rima Hammoudeh (Author)
    Category: Seminar Paper , 2015 , Grade: 1,7
    Price: US$ 19.99
  • Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone
    Title: Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone
    Autor:in: Fotini Mastroianni (Author)
    Category: Essay , 2013
    Price: US$ 19.99
  • Challenges for Internationalization. The Role of English as a Lingua Franca in the Corporate Environment
    Title: Challenges for Internationalization. The Role of English as a Lingua Franca in the Corporate Environment
    Autor:in: Sonja Schricker (Author)
    Category: Bachelor Thesis , 2013 , Grade: 2,0
    Price: US$ 19.99
  • Should Brand Design using Brand Personality be adapted to the cultural differences of international markets?
    Title: Should Brand Design using Brand Personality be adapted to the cultural differences
of international markets?
    Autor:in: Fe Feltes (Author)
    Category: Term Paper , 2015 , Grade: 1,3
    Price: US$ 19.99
  • Strategic Marketing Planning
    Strategic Development Plan in times of increased demand on goods
    Title: Strategic Marketing Planning
    Autor:in: Thembisani Maphosa (Author)
    Category: Elaboration , 2016 , Grade: B
    Price: US$ 18.99
  • Starbucks. Evolution of the Company's Marketing Plan
    Title: Starbucks. Evolution of the Company's Marketing Plan
    Autor:in: Fotini Mastroianni (Author)
    Category: Term Paper , 2010
    Price: US$ 18.99
  • The Impact of Market Orientation on Business Performance. A Study on the Food and Beverage Industry in Sri Lanka
    Title: The Impact of Market Orientation on Business Performance. A Study on the Food and Beverage Industry in Sri Lanka
    Autor:in: Sanath Dasanayaka (Author)
    Category: Bachelor Thesis , 2016
    Price: US$ 34.99
  • The development of an international marketing strategy for ZEVIA on the Soft-Drink market in Germany
    Title: The development of an international marketing strategy for ZEVIA on the Soft-Drink market in Germany
    Autor:in: Viktoria Arnold (Author)
    Category: Bachelor Thesis , 2016 , Grade: 9,2
    Price: US$ 46.99
  • The impact of the nature of culture and its impact on the marketing mix
    Title: The impact of the nature of culture and its impact on the marketing mix
    Autor:in: Diplom Betriebswirtin (FH) Diana Ruthenberg (Author)
    Category: Essay , 2005 , Grade: 1,3
    Price: US$ 11.99
  • Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan
    Title: Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan
    Autor:in: Virginia Masár (Author)
    Category: Bachelor Thesis , 2014 , Grade: 95%
    Price: US$ 21.99
  • Brand Extension. How Sub-Branding can be used to stretch a Brand effectively
    An analysis of the German Sportswear Retailer Adidas
    Title: Brand Extension. How Sub-Branding can be used to stretch a Brand effectively
    Autor:in: Lina Seil (Author)
    Category: Term Paper , 2016 , Grade: 2,0
    Price: US$ 19.99
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Discover a comprehensive range of academic texts within GRIN's collection dedicated to Business Economics: Marketing Management. This robust resource is ideal for students seeking in-depth insights into both offline and online marketing. You'll find valuable materials, from detailed analyses of product success and consumer perception to advanced multi-channel communication strategies and international market approaches. Our offerings include Master's Theses, Bachelor's Theses, Research Papers, and Project Reports, providing strong foundations for your academic journey. Explore case studies on eBusiness models, marketing environment analysis for global brands, and strategic planning for effective business communication. Each document illuminates crucial aspects of marketing strategy, management, and the development of successful marketing plans. All texts are available for instant access as PDF or eBook, or as a convenient print-on-demand edition, supporting your studies on every level.

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