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State of the Art Implementation of Big Data in Strategic and Operative Marketing. Challenges and Effective Responses
Author:
Matti Bouffier (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook, 2021
Price:
US$ 36.99
Voice Search Marketing. Strategies for the successful use of digital voice assistants
Author:
Patricia Gomes Fernandes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook, 2019
Price:
US$ 36.99
New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management
Author:
Alena Horch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook, 2020
Price:
US$ 31.99
The influence of IoT on CRM. Conditions and possibilities in B2C markets
Author:
Robin Hafer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook, 2020
Price:
US$ 36.99
Green Marketing vs. Greenwashing. Saving the world as a marketing strategy
Author:
Marie Schad (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook, 2020
Price:
US$ 34.99