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(Results for »
Privacy
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The Dark Side of Personalization
How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact
Author:
Jörg Ziesak (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis, 2012
Price:
US$ 27.99
Retargeting. An Acceptable Ad? Akzeptanz und Gestaltung von Online-Werbeanzeigen unter Berücksichtigung von Datenschutzaufklärung
Author:
Stefanie Muth (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis, 2014
Price:
US$ 42.99