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(Results for »
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Celebrity Endorsement. Why do consumers like celebrity endorsers?
Author:
BA Marketing Katrin Neubauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis, 2008
Price:
US$ 36.99
Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations
Author:
Anika Kunz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis, 2013
Price:
US$ 16.99