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Der Wert des Kunden: Zielsetzung, Operationalisierungsansätze und kritische Beleuchtung des Zukunftspotentials der Kundenwertorientierung innerhalb des Customer Relationship Managements
Author:
Susan Jähn (Author)
Subject:
Business economics - Customer Relationship Management, CRM
Category:
Seminar Paper, 2003
Price:
US$ 17.99
