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Einstellungsänderung durch Werbung. Grundlagen, Theorie der Kognitiven Dissonanz und Oversufficient-Justification-Effekt
Analyse der Werbung der Marke "Rewe Regional"
Author:
Jule Prescher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper, 2020
Price:
US$ 16.99