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(Results for »
Kultmarke
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Darstellung einer Kultmarke
„Worin existiert der Unterschied zwischen einer Kultmarke und einer konventionellen Marke und lässt sich aus dem Kultobjekt Red Bull eine Patentlösung zum Aufbau und Pflege einer Kultmarke ableiten?“
Author:
Jörg Blohm (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper, 2008
Price:
US$ 17.99
Kult und Kultmarke als Mittel subkultureller Identifikation. Eine empirische Untersuchung aus einer markensoziologischen Perspektive
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Author:
Anonymous
Subject:
Sociology - Consumption and Advertising
Category:
Master's Thesis, 2022
Price:
US$ 39.99