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Markenbewertungsmodelle - Ein Vergleich von Einflussfaktoren in aktuellen Markenbewertungsmodellen vor dem Hintergrund internationaler Bilanzierungsrichtlinien
Author:
Mario Ruckh (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper, 2005
Price:
US$ 17.99
