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Wann sind detaillierte Produktpräsentationen erfolgsversprechender als abstrakte?
Eine empirische Untersuchung zum Einfluss der empfundenen Distanz auf die Vividness in Online Shops
Author:
Nina Langer (Author)
Subject:
Business economics - Trade and Distribution
Category:
Master's Thesis, 2018
Price:
US$ 36.99
