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Why are so many companies trying to standardize their global marketing mixes? With examples show the limitations to this approach!
Author:
Stefan Lüer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper, 2003
Price:
US$ 17.99
Seltenheitseffekte in der Printwerbung: Die Aufschrift Limited Edition als Qualitätssignal
Authors:
Carolin Gromball (Author)
Sandra Scholz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper, 2006
Price:
US$ 33.99
Is marketing the source of "Blue Ocean" strategies?
The limited value of "Blue Ocean" strategies in strategic debates of companies
Author:
Barrack Kennedy (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper, 2010
Price:
US$ 16.99