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(Results for »
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The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
Author:
Lily Marfisi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis, 2015
Price:
US$ 36.99
Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption
Learnings from the success of the M&Ms characters
Author:
Silviya Stamenova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report, 2016
Price:
US$ 16.99
Exploring the impact of social media on individuals' self-esteem and body image
Author:
Hanna Belhorodska (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay, 2023
Price:
US$ 6.99