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Fast Moving Consumer Goods (FMCG). Neue Erkenntnisse in der Auswirkung der Platzierungsqualität von Promotions auf den Absatz
Wie werden Displaypromotions am Point of Sale umgesetzt und welche Absatzauswirkungen hat die Platzierungsqualität?
Author:
Stefan Drews (Author)
Subject:
Business economics - Trade and Distribution
Category:
Bachelor Thesis, 2017
Price:
US$ 30.99
