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Academic texts about Brand Equity
13 publications
A brand analysis of mytaxi. What could a repositioning strategy include?
Autor:in:
Vanessa Busch (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper , 2019 17 Pages , Grade: 1,4
Catalog Number:
493235
Price:
US$ 18.99
Attracting High Quality Human Capital by the Value of a Company Brand
Autor:in:
Sebastian Theis (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Bachelor Thesis , 2010 102 Pages , Grade: 1,6
Catalog Number:
154020
Price:
US$ 42.99
Brand management. Measuring the brand equity of Decathlon in Portugal
Autor:in:
Benyi Heider (Author)
,
Daniela Martins (Author)
,
Ivana Cizmar (Author)
,
Miguel Loures (Author)
,
Rita Barakat (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper (Advanced seminar) , 2016 37 Pages , Grade: 1.5
Catalog Number:
354882
Price:
US$ 19.99
Brand Value in Luxury. Industry Perspectives
Autor:in:
Ramon Bravo Gonzalez (Author)
Subject:
Business economics - Business Ethics, Corporate Ethics
Category:
Academic Paper , 2021 44 Pages
Catalog Number:
1033531
Price:
US$ 21.99
Brandmanagement und Marketing-Prozesse von Hypebrands. Ein Vergleich der Marken "Supreme" und "Anti Social Social Club"
Autor:in:
Michael Rapp (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 91 Pages , Grade: 1,3
Catalog Number:
932225
Price:
US$ 42.99
Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Autor:in:
Teresa Pavelka (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Bachelor Thesis , 2014 49 Pages , Grade: 1,3
Catalog Number:
298646
Price:
US$ 21.99
Cultural Credibility und die Steigerung der Brand Equity unter Einbezug jugend- und subkultureller Referenzen
Wie können Unternehmen erfolgreich und authentisch Referenzen aus der HipHop-Kultur in Werbevideos einbeziehen?
Autor:in:
Sebastian Block (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2022 148 Pages , Grade: 1,3
Catalog Number:
1289022
Price:
US$ 42.99
Ein Sportverein als Unternehmen
Wettbewerbsanalyse des Fußball-Bundesligisten Werder Bremen
Autor:in:
Moritz Teubert (Author)
,
Nils Sinzig (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper , 2013 106 Pages , Grade: 2,0
Catalog Number:
208087
Price:
US$ 40.99
Erfolgsfaktoren von Brand Extensions. Die Markenerweiterung eines Technologieunternehmens in den Automobilmarkt
Eine Strukturgleichungsanalyse
Autor:in:
M.A. Raymond Pocher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015 171 Pages
Catalog Number:
316139
Price:
US$ 0.99
Jack Daniel's Brand Activity Analysis
Autor:in:
BA Global Marketing Matteo Fabbi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010 16 Pages , Grade: 70%
Catalog Number:
180587
Price:
US$ 16.99
Markenführung. Eine vergleichende Analyse von Markenbewertungsverfahren
Autor:in:
Mario Pfeuffer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 141 Pages , Grade: 1,0
Catalog Number:
283777
Price:
US$ 42.99
The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands
Autor:in:
Marten Anton Wolters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 102 Pages , Grade: 1,0
Catalog Number:
1441069
Price:
US$ 42.99
The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
Autor:in:
Christian Üffing (Author)
,
Verena Stasing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 63 Pages , Grade: B
Catalog Number:
135009
Price:
US$ 34.99
