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Academic texts about Brand Personality
10 publications
Boris Becker als Marke
Empirische Untersuchung der Markenpersönlichkeit von Boris Becker
Autor:in:
Daniel Schaller (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Diploma Thesis , 2013 103 Pages , Grade: 2,3
Catalog Number:
278459
Price:
US$ 46.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 99 Pages , Grade: Distinction (D3)
Catalog Number:
196061
Price:
US$ 42.99
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 93 Pages , Grade: A (Pass with distinction)
Catalog Number:
179780
Price:
US$ 42.99
Brandmanagement und Marketing-Prozesse von Hypebrands. Ein Vergleich der Marken "Supreme" und "Anti Social Social Club"
Autor:in:
Michael Rapp (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 91 Pages , Grade: 1,3
Catalog Number:
932225
Price:
US$ 42.99
Cultural Differences in the Perception of Brand Personalities
Between German and Polish Customers
Autor:in:
Martin Pydde (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2008 65 Pages , Grade: 2,0
Catalog Number:
127663
Price:
US$ 34.99
Das Konstrukt der Markenpersönlichkeit. Eine vergleichende Analyse für unterschiedliche Markentypen
Autor:in:
Diplom-Ökonom Christoph Sandstede (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 93 Pages , Grade: 1,3
Catalog Number:
81234
Price:
US$ 42.99
German international companies in the Portuguese market. The impact of cultural differences on the brand personality
Autor:in:
Juliane Couto (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 64 Pages , Grade: 2,2
Catalog Number:
376079
Price:
US$ 34.99
Global Branding. Suggestions to get into the Interbrand top 100 brands list
Autor:in:
Nicklas Westphal (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2016 19 Pages , Grade: 78%
Catalog Number:
367960
Price:
US$ 16.99
Jack Daniel's Brand Activity Analysis
Autor:in:
BA Global Marketing Matteo Fabbi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010 16 Pages , Grade: 70%
Catalog Number:
180587
Price:
US$ 16.99
The significant revival of the MINI's brand
An analysis of the brand's performance, perception and strategy
Autor:in:
Corinna Jung (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2011 19 Pages , Grade: 76 % (1,0)
Catalog Number:
183151
Price:
US$ 18.99
