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Academic texts about FMCG
34 publications
Page 2 of 2
Planungsprozess einer Marketingkampagne. Am Beispiel eines fiktiven Start-ups
Autor:in:
Jan Moritz Behrens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 31 Pages , Grade: 1,3
Catalog Number:
1043391
Price:
US$ 18.99
Projektstrukturplan und Risikomanagement als zentrale Erfolgsfaktoren für Projekte. Limited Editions in der Konsumgüterindustrie
Die Kirsche auf der Torte oder das Haar in der Suppe?
Autor:in:
Mandy Parl (Author)
Subject:
Business economics - Information Management
Category:
Seminar Paper , 2016 18 Pages , Grade: 1,0
Catalog Number:
513209
Price:
US$ 15.99
Relationship-Marketing. Implementierung und Ziele
Autor:in:
Edwin Weis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2018 22 Pages , Grade: 1,7
Catalog Number:
786685
Price:
US$ 19.99
Strategische Markenführung in der Fast Moving Consumer Goods - Industrie. Eine Analyse der Marke Ritter Sport anhand des Markenführungsansatzes von McKinsey/MCM
Autor:in:
Marie Leukel (Author)
,
Isabel Jasmin Schönmann (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2016 102 Pages , Grade: 1,0
Catalog Number:
355576
Price:
US$ 42.99
The critical study of food retailers versus wholesalers. Opportunities of digitization in the international market
Autor:in:
Oleg Korob (Author)
Subject:
Business economics - E-Commerce
Category:
Master's Thesis , 2019 206 Pages , Grade: 1.3
Catalog Number:
1191043
Price:
US$ 45.99
The influence of packaging colour on expected and perceived product attributes of low-involvement products. Colour as a silent salesman
Autor:in:
Jessica Novi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 54 Pages , Grade: 1
Catalog Number:
1190748
Price:
US$ 21.99
Transformation Corporate Start-up. Der Einsatz agiler Innovationsmethoden in etablierten Großunternehmen
Autor:in:
Viktor Andrin (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Master's Thesis , 2019 167 Pages , Grade: 1,4
Catalog Number:
457363
Price:
US$ 46.99
Vertrauen als Kapital. Markenführung in Unternehmen und unterschiedliche Resistenzpotenziale des Markenvertrauens
Eine kurze Untersuchung aus soziologischer Sicht
Autor:in:
Stefan Herber (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Term Paper , 2013 20 Pages , Grade: 1,0
Catalog Number:
912119
Price:
US$ 15.99
Vorlage und Beispiel eines Kommunikationsplanes
Autor:in:
Tim Maicher (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Template, Example , 2009 24 Pages , Grade: 2
Catalog Number:
206753
Price:
US$ 14.99
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