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Academic texts about FMCG
34 publications
Advanced Market Research. Sustainability Attitudes and FMCG Consumption
A Quantitative Study Design to Support Strategic Recommendations for Vinted
Autor:in:
Anonym (Author)
Subject:
Psychology - Miscellaneous
Category:
Research Paper (undergraduate) , 2025 13 Pages , Grade: 1,3
Catalog Number:
1609967
Price:
US$ 7.99
Bedeutung der RFID-Technologie für die Supply Chain im Konsumgüterbereich
Autor:in:
Andre Lehmann (Author)
Subject:
Business economics - Supply, Production, Logistics
Category:
Term Paper (Advanced seminar) , 2006 52 Pages , Grade: 1,0
Catalog Number:
57412
Price:
US$ 21.99
Category Management und Efficient Consumer Response
Konzepte - Probleme - Potentiale
Autor:in:
Richard-Emanuel Goldhahn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2002 30 Pages , Grade: 1,7
Catalog Number:
10617
Price:
US$ 19.99
CPFR® als innovative Kooperationsstrategie zur nachhaltigen Effizienzsteigerung der Wertschöpfungsketten zwischen Hersteller und Handelsunternehmen der FMCG - Industrie
Autor:in:
Sven Seefeldt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 103 Pages , Grade: 1,3
Catalog Number:
59744
Price:
US$ 57.99
Cultural Differences in FMCG Marketing in the German and the Indian Market
Autor:in:
Rawel Raj (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2014 21 Pages , Grade: A
Catalog Number:
285377
Price:
US$ 16.99
Das Einsatzpotential der Prozesskostenrechnung in der Logistik
Autor:in:
Oliver Thomas (Author)
Subject:
Business economics - Supply, Production, Logistics
Category:
Project Report , 2015 31 Pages , Grade: 1,3
Catalog Number:
323624
Price:
US$ 19.99
Das Nudge Marketing als verhaltensökonomischer Ansatz. Konsumtrends und Strategien zur Konsumsteigerung
Autor:in:
Edwin Weis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019 19 Pages , Grade: 1,7
Catalog Number:
788092
Price:
US$ 16.99
Demand Management in the FMCG sector. Concepts, success criteria and trends
Autor:in:
Anonym (Author)
Subject:
Business economics - Miscellaneous
Category:
Seminar Paper , 2020 25 Pages , Grade: 1,3
Catalog Number:
1010326
Price:
US$ 19.99
Die Blue Ocean Strategie als Innovationsstrategie für neue konkurrenzfreie Geschäftsfelder. Anwendung in der Kosmetik- und Körperpflegebranche
Autor:in:
Anonym (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Bachelor Thesis , 2017 80 Pages , Grade: 1.0
Catalog Number:
595712
Price:
US$ 34.99
Die Marketingstrategie der fritz-kola GmbH
Eine kritische Analyse
Autor:in:
Birte Christiansen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2013 22 Pages , Grade: 1,7
Catalog Number:
266858
Price:
US$ 18.99
Efficient Consumer Response (ECR). Methoden und kritische Würdigung am Beispiel der Milchindustrie
Autor:in:
Anonym (Author)
Subject:
Business economics - Supply, Production, Logistics
Category:
Term Paper , 2016 30 Pages , Grade: 1,6
Catalog Number:
353394
Price:
US$ 19.99
Entwicklung einer Vertriebsstrategie zur Produkteinführung im deutschen Lebensmitteleinzelhandel
Autor:in:
Edwin Weis (Author)
Subject:
Business economics - Trade and Distribution
Category:
Bachelor Thesis , 2019 63 Pages , Grade: 1,7
Catalog Number:
787349
Price:
US$ 34.99
Factors that influence Consumer Behaviour towards buying Sustainable Products
Autor:in:
Yusuf Balarabe Abdullahi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2018 96 Pages , Grade: 3.8
Catalog Number:
436289
Price:
US$ 42.99
Fast Moving Consumer Goods (FMCG). Neue Erkenntnisse in der Auswirkung der Platzierungsqualität von Promotions auf den Absatz
Wie werden Displaypromotions am Point of Sale umgesetzt und welche Absatzauswirkungen hat die Platzierungsqualität?
Autor:in:
Stefan Drews (Author)
Subject:
Business economics - Trade and Distribution
Category:
Bachelor Thesis , 2017 81 Pages , Grade: 1,3
Catalog Number:
378742
Price:
US$ 28.99
Fast Moving Consumer Goods. Die Etablierung von erfolgreichen Einkaufserlebnissen am Point of Sale
Autor:in:
Robin Lange (Author)
Subject:
Business economics - Trade and Distribution
Category:
Term Paper , 2018 11 Pages , Grade: 1,0
Catalog Number:
496535
Price:
US$ 18.99
Interaction Between CSR and Financial Performance. Comparing the Largest Multinational FMCG Corporations in Europe and the USA
Autor:in:
Evgeny Nosenko (Author)
Subject:
Business economics - Business Ethics, Corporate Ethics
Category:
Term Paper , 2014 14 Pages , Grade: 9 out of 10 (max. 10)
Catalog Number:
298397
Price:
US$ 18.99
Kaufverführung durch Verpackungsgestaltung im FMCG-Markt
Eine Analyse von Emotional Boosting im Lebensmitteleinzelhandel
Autor:in:
Anonym (Author)
Subject:
Psychology - Work, Business, Organisation
Category:
Term Paper (Advanced seminar) , 2017 17 Pages , Grade: 1,7
Catalog Number:
417850
Price:
US$ 16.99
Konsumverhalten. Was motiviert zum Kauf nachhaltiger Lebensmittel?
Autor:in:
Noel Balzer (Author)
Subject:
Psychology - Media Psychology
Category:
Master's Thesis , 2019 188 Pages , Grade: 1,0
Catalog Number:
538933
Price:
US$ 34.99
Kriterien für die Einführung einer KI-gestützten Sales Enablement Software im deutschen Lebensmittelvertriebsaußendienst
Autor:in:
Manuel Becker-Drobnjak (Author)
Subject:
Business economics - Trade and Distribution
Category:
Master's Thesis , 2024 121 Pages , Grade: 1
Catalog Number:
1665339
Price:
US$ 42.99
Liquiditätsmanagement am Beispiel von Lekkerland
Eine Fallstudie zur Unternehmensfinanzierung
Autor:in:
Derrick Cuffee (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Case Study , 2018 39 Pages , Grade: 1,3
Catalog Number:
446363
Price:
US$ 19.99
Markenpräferenzen bei Lebensmitteln. Konzepte und Methoden zur Untersuchung des Markenwahlverhaltens von Verbrauchern
Autor:in:
Jana Bösche (Author)
Subject:
Health - Nutritional Science
Category:
Bachelor Thesis , 2010 92 Pages , Grade: 2,3
Catalog Number:
149918
Price:
US$ 42.99
Marketing in Krisenzeiten - Konsumgüter vs. langlebige Gebrauchsgüter
Autor:in:
André Wycisk (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2010 23 Pages , Grade: 1,3
Catalog Number:
144692
Price:
US$ 19.99
Nachhaltigkeitsmarketing in der deutschen Lebensmittelindustrie. Maßnahmen im Wettbewerb gegen die konventionelle Industrie
Autor:in:
Tim Meyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2020 69 Pages , Grade: 2,4
Catalog Number:
921309
Price:
US$ 34.99
Nestlé - Eine Analyse der Wettbewerbsvorteile im Vergleich zu Danone und Unilever
Autor:in:
Tim Schulze (Author)
,
René Busch (Author)
Subject:
Business economics - Operations Research
Category:
Term Paper (Advanced seminar) , 2013 75 Pages , Grade: 1,0
Catalog Number:
211239
Price:
US$ 34.99
Organic Agriculture in Poland: Chances and Challenges
A Future Outlook for an Emerging Sector
Autor:in:
M.A., MBA Melanie Bobik (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Project Report , 2010 10 Pages
Catalog Number:
214024
Price:
US$ 6.99
Planungsprozess einer Marketingkampagne. Am Beispiel eines fiktiven Start-ups
Autor:in:
Jan Moritz Behrens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 31 Pages , Grade: 1,3
Catalog Number:
1043391
Price:
US$ 18.99
Projektstrukturplan und Risikomanagement als zentrale Erfolgsfaktoren für Projekte. Limited Editions in der Konsumgüterindustrie
Die Kirsche auf der Torte oder das Haar in der Suppe?
Autor:in:
Mandy Parl (Author)
Subject:
Business economics - Information Management
Category:
Seminar Paper , 2016 18 Pages , Grade: 1,0
Catalog Number:
513209
Price:
US$ 16.99
Relationship-Marketing. Implementierung und Ziele
Autor:in:
Edwin Weis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2018 22 Pages , Grade: 1,7
Catalog Number:
786685
Price:
US$ 19.99
Strategische Markenführung in der Fast Moving Consumer Goods - Industrie. Eine Analyse der Marke Ritter Sport anhand des Markenführungsansatzes von McKinsey/MCM
Autor:in:
Marie Leukel (Author)
,
Isabel Jasmin Schönmann (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2016 102 Pages , Grade: 1,0
Catalog Number:
355576
Price:
US$ 42.99
The critical study of food retailers versus wholesalers. Opportunities of digitization in the international market
Autor:in:
Oleg Korob (Author)
Subject:
Business economics - E-Commerce
Category:
Master's Thesis , 2019 206 Pages , Grade: 1.3
Catalog Number:
1191043
Price:
US$ 46.99
The influence of packaging colour on expected and perceived product attributes of low-involvement products. Colour as a silent salesman
Autor:in:
Jessica Novi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 54 Pages , Grade: 1
Catalog Number:
1190748
Price:
US$ 21.99
Transformation Corporate Start-up. Der Einsatz agiler Innovationsmethoden in etablierten Großunternehmen
Autor:in:
Viktor Andrin (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Master's Thesis , 2019 167 Pages , Grade: 1,4
Catalog Number:
457363
Price:
US$ 46.99
Vertrauen als Kapital. Markenführung in Unternehmen und unterschiedliche Resistenzpotenziale des Markenvertrauens
Eine kurze Untersuchung aus soziologischer Sicht
Autor:in:
Stefan Herber (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Term Paper , 2013 20 Pages , Grade: 1,0
Catalog Number:
912119
Price:
US$ 16.99
Vorlage und Beispiel eines Kommunikationsplanes
Autor:in:
Tim Maicher (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Template, Example , 2009 24 Pages , Grade: 2
Catalog Number:
206753
Price:
US$ 14.99
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