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Academic texts about luxury
24 publications
A key asset in luxury. What matters for brand value creation?
Autor:in:
Ramon Bravo Gonzalez (Author)
Subject:
Business economics - Supply, Production, Logistics
Category:
Academic Paper , 2021 40 Pages
Catalog Number:
1271551
Price:
US$ 19.99
An Investigation of Customers’ Behavior and Subtle Luxury Market Evolution in China
Proposal for CSR in China
Autor:in:
Kelvin Molly (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Elaboration , 2014 14 Pages
Catalog Number:
270819
Price:
US$ 18.99
Architectural Luxury. Theories of architecture and issues facing the field today
Autor:in:
Armstrong Odiwuor (Author)
Subject:
Art - Architecture / History of Construction
Category:
Academic Paper , 2024 14 Pages , Grade: A
Catalog Number:
1452833
Price:
US$ 7.99
Brand management and marketing of luxury goods
From the historical development of luxury to our present-day perception
Autor:in:
Lucie Scholz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 88 Pages , Grade: 1,3
Catalog Number:
187819
Price:
US$ 51.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2009 81 Pages
Catalog Number:
175625
Price:
US$ 42.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2009 81 Pages
Catalog Number:
175625
Price:
US$ 42.99
Brand Value in Luxury. Industry Perspectives
Autor:in:
Ramon Bravo Gonzalez (Author)
Subject:
Business economics - Business Ethics, Corporate Ethics
Category:
Academic Paper , 2021 44 Pages
Catalog Number:
1033531
Price:
US$ 21.99
Corporate Social Responsibility and Brand Value in Luxury
Autor:in:
Ramon Bravo Gonzalez (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Doctoral Thesis / Dissertation , 2017 473 Pages , Grade: NA
Catalog Number:
369601
Price:
US$ 46.99
Disappearance of intangible cultural heritage in the French Luxury Jewelry industry. A literature review
Autor:in:
Marine Chabin (Author)
Subject:
Business economics - Miscellaneous
Category:
Excerpt , 2017 15 Pages
Catalog Number:
367062
Price:
US$ 7.99
Erweiterung einer Luxusmarke. Eine Fallstudie über Louis Vuitton
Autor:in:
Natalie Reis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 105 Pages , Grade: 1,7
Catalog Number:
304668
Price:
US$ 42.99
Ethical Luxury - Myth or Trend?
Autor:in:
Saskia Scheibel (Author)
Subject:
Business economics - Business Ethics, Corporate Ethics
Category:
Essay , 2010 10 Pages , Grade: "Distinction" (<1,3)
Catalog Number:
173579
Price:
US$ 6.99
Exploring the Market Gap for a New Luxury Hotel in London. A Case Study on the GenZ Niche and the Creation of Famassy Hotel
Autor:in:
Anonym (Author)
Subject:
Tourism - Hotel Management
Category:
Case Study , 2021 25 Pages , Grade: 1,7
Catalog Number:
1348601
Price:
US$ 18.99
Is the Digital World a real Eldorado for Luxury Brands?
Autor:in:
Clémentine Cailléret (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 60 Pages
Catalog Number:
262829
Price:
US$ 21.99
Khadi: From Livery of Freedom to Livery of Fashion
Autor:in:
Sneha Meghe (Author)
Subject:
Design (Industry, Graphics, Fashion)
Category:
Research Paper (undergraduate) , 2015 13 Pages
Catalog Number:
307587
Price:
US$ 16.99
Luxury Brands and the Economic Recession
Autor:in:
Bettina Carollo (Author)
Subject:
Business economics - Operations Research
Category:
Scientific Essay , 2010 13 Pages , Grade: 7.0
Catalog Number:
191737
Price:
US$ 18.99
Luxury trends in the hospitality industry
Rosewood Hotel Group vs. Baglioni Hotels & Resorts
Autor:in:
Anonym (Author)
Subject:
Tourism - Hotel Management
Category:
Academic Paper , 2024 12 Pages , Grade: 31/30
Catalog Number:
1494668
Price:
US$ 6.99
Retail Performance Management in the Luxury Industry
Status-quo and Future Outlook
Autor:in:
Janna Schubert (Author)
Subject:
Business economics - Controlling
Category:
Bachelor Thesis , 2010 79 Pages , Grade: A
Catalog Number:
294170
Price:
US$ 34.99
Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry
Autor:in:
Insa Schniedermeier (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 107 Pages , Grade: 1,0
Catalog Number:
368175
Price:
US$ 42.99
Social Media and Luxury Brands
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2011 45 Pages , Grade: 2,0
Catalog Number:
202609
Price:
US$ 21.99
Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip
Autor:in:
Miraziz Bazarov (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2015 66 Pages , Grade: 65
Catalog Number:
365537
Price:
US$ 34.99
The Future Of The Financial Controller Within Luxury Hotel Chains
Indispensable or Replaceable?
Autor:in:
Anonym (Author)
Subject:
Tourism - Hotel Industry / Catering
Category:
Bachelor Thesis , 2011 50 Pages , Grade: 1,25
Catalog Number:
176182
Price:
US$ 21.99
The market position of the automobile company Audi
Autor:in:
Tim Meyer (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper , 2019 19 Pages , Grade: 1.7
Catalog Number:
520136
Price:
US$ 18.99
The rise of non-fungible tokens (NFTs) in fashion and luxury
An experimental exploration of NFT utility in the context of a new luxury paradigm
Autor:in:
Laura Schneider (Author)
Subject:
Business economics - Miscellaneous
Category:
Master's Thesis , 2022 86 Pages , Grade: 7/8
Catalog Number:
1298717
Price:
US$ 42.99
Wettbewerbssituation in einer Sportliga. Die Regulierungsinstrumente Salary Cap und Luxury Tax
Autor:in:
Vanessa Fritz (Author)
Subject:
Economics - Micro-economics
Category:
Term Paper , 2016 33 Pages , Grade: 2,3
Catalog Number:
338203
Price:
US$ 19.99
