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Academic texts about  Marketing

3595  publications
Page  129  of  144
  • The impact of E-Commerce on Supply Chain Management
    Title: The impact of E-Commerce on Supply Chain Management
    Autor:in: Dipl.-Betriebswirt (FH) Christian Nicke (Author)
    Subject: Business economics - Supply, Production, Logistics
    Category: Essay , 2006 20 Pages , Grade: 5,0 (sehr gut)
    Catalog Number: 80393
    Price: US$ 18.99
  • The impact of emotional branding on brand loyalty in the skin care market
    Comparing the German and the UK market using the example of Nivea and Dove
    Title: The impact of emotional branding on brand loyalty in the skin care market
    Autor:in: Jennifer Sonntag (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2012 88 Pages , Grade: 67
    Catalog Number: 337830
    Price: US$ 42.99
  • The Impact of Market Orientation on Business Performance. A Study on the Food and Beverage Industry in Sri Lanka
    Title: The Impact of Market Orientation on Business Performance. A Study on the Food and Beverage Industry in Sri Lanka
    Autor:in: Sanath Dasanayaka (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2016 80 Pages
    Catalog Number: 341567
    Price: US$ 34.99
  • The Impact of PR as a Communication Tool of U.K. Budget Airlines
    Title: The Impact of PR as a Communication Tool of U.K. Budget Airlines
    Autor:in: Matthias Schimmel (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2011 98 Pages , Grade: 1,0
    Catalog Number: 232912
    Price: US$ 52.99
  • The impact of product packaging on consumers’ value perception
    Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
    Title: The impact of product packaging on consumers’ value perception
    Autor:in: Christoph Breetz (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2013 79 Pages , Grade: 1.0
    Catalog Number: 266639
    Price: US$ 40.99
  • The Impact of Social Media Marketing on Consumer Behavior. A Case Study on Zomato
    Title: The Impact of Social Media Marketing on Consumer Behavior. A Case Study on Zomato
    Autor:in: A. M. Joseph Kumar et. al (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Essay , 2025 56 Pages , Grade: A
    Catalog Number: 1618797
    Price: US$ 0.99
  • The Impact of Technology on Marketing Strategy
    Title: The Impact of Technology on Marketing Strategy
    Autor:in: Volker Schmid (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2005 19 Pages , Grade: A (80 percent)
    Catalog Number: 38123
    Price: US$ 18.99
  • The Importance of Customer Relationship Management in Business Marketing
    Title: The Importance of Customer Relationship Management  in Business Marketing
    Autor:in: Robert Stolt (Author)
    Subject: Business economics - Customer Relationship Management, CRM
    Category: Essay , 2010 18 Pages , Grade: A
    Catalog Number: 150101
    Price: US$ 16.99
  • The influence of culture on brand positioning strategy
    Title: The influence of culture on brand positioning strategy
    Autor:in: MA Guido Maiwald (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Scientific Essay , 2005 16 Pages
    Catalog Number: 205465
    Price: US$ 16.99
  • The influence of IoT on CRM. Conditions and possibilities in B2C markets
    Title: The influence of IoT on CRM. Conditions and possibilities in B2C markets
    Autor:in: Robin Hafer (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Textbook , 2020 88 Pages
    Catalog Number: 504359
    Price: US$ 42.99
  • The influence of packaging colour on expected and perceived product attributes of low-involvement products. Colour as a silent salesman
    Title: The influence of packaging colour on expected and perceived product attributes of low-involvement products. Colour as a silent salesman
    Autor:in: Jessica Novi (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2021 54 Pages , Grade: 1
    Catalog Number: 1190748
    Price: US$ 21.99
  • The Influence of social media marketing, brand loyalty, brand awareness towards consumer purchase intention. An empirical analysis
    Title: The Influence of social media marketing, brand loyalty, brand awareness towards consumer purchase intention. An empirical analysis
    Autor:in: Yusuf Balarabe Abdullahi (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2018 88 Pages , Grade: 3.9
    Catalog Number: 996400
    Price: US$ 42.99
  • The intention of Western Wines to market Kumala wines in Japan.
    Title: The intention of Western Wines to market Kumala wines in Japan.
    Autor:in: Alexander Dürr (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2004 23 Pages , Grade: 2,0
    Catalog Number: 55948
    Price: US$ 19.99
  • The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview
    Title: The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview
    Autor:in: Jana Defontis (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2017 35 Pages , Grade: 2,0
    Catalog Number: 915008
    Price: US$ 19.99
  • The Marketing Concept of FC Bayern Munich. Emotionality as Driver of Success
    Title: The Marketing Concept of FC Bayern Munich. Emotionality as Driver of Success
    Autor:in: Matthias Ackermann (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2014 32 Pages
    Catalog Number: 274808
    Price: US$ 19.99
  • The Marketing of Terrorism. Analysing the Use of Social Media by ISIS
    Title: The Marketing of Terrorism. Analysing the Use of Social Media by ISIS
    Autor:in: Lisa Wiechert (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2016 131 Pages , Grade: 1,0
    Catalog Number: 356498
    Price: US$ 42.99
  • The Marketing Plan of Solar Frame in Germany
    Marketing Plan - Mix of Photovoltaik
    Title: The Marketing Plan of Solar Frame in Germany
    Autor:in: Shanshan Ren (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2011 59 Pages , Grade: 1,7
    Catalog Number: 189603
    Price: US$ 21.99
  • The Marketing Strategy of Oatly
    Title: The Marketing Strategy of Oatly
    Autor:in: Eva Lang (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Term Paper , 2021 20 Pages
    Catalog Number: 1190289
    Price: US$ 16.99
  • The meaning of arts for brands
    The example of the Austrian chocolatier Zotter
    Title: The meaning of arts for brands
    Autor:in: B.A. Katharina Maute (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2012 26 Pages , Grade: 1
    Catalog Number: 210600
    Price: US$ 19.99
  • The Meaning of Customer Databases in Direct Marketing
    Title: The Meaning of Customer Databases in Direct Marketing
    Autor:in: Christof Strejcek (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2002 13 Pages , Grade: 2,0 (B)
    Catalog Number: 108427
    Price: US$ 0.99
  • The Metaverse in Marketing and Sales. Fields of Application in the B2B Sector
    Title: The Metaverse in Marketing and Sales. Fields of Application in the B2B Sector
    Autor:in: Jakob Ramsenthaler (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2022 89 Pages , Grade: 1,3
    Catalog Number: 1377519
    Price: US$ 42.99
  • The Operational Success Factors for Sustainability Marketing among Fast-Moving Consumer Goods
    Title: The Operational Success Factors for Sustainability Marketing among Fast-Moving Consumer Goods
    Autor:in: Anonym (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2021 68 Pages , Grade: 1,7
    Catalog Number: 1302190
    Price: US$ 26.99
  • The perception of LGBTQ influencers on Social Media. YouTube Analysis
    Title: The perception of LGBTQ influencers on Social Media. YouTube Analysis
    Autor:in: Stephanie Sabala (Author)
    Subject: Communications - Multimedia, Internet, New Technologies
    Category: Research Paper (undergraduate) , 2019 19 Pages , Grade: 3.5
    Catalog Number: 494224
    Price: US$ 16.99
  • The Phenomenon of “Harry Potter Himself”
    Marketing of Harry Potter
    Title: The Phenomenon of “Harry Potter Himself”
    Autor:in: Beatrice Dietel (Author)
    Subject: English Language and Literature Studies - Other
    Category: Essay , 2010 5 Pages , Grade: 1,7
    Catalog Number: 173871
    Price: US$ 6.99
  • The Political and Legal Environment for Cigarette Marketing
    Title: The Political and Legal Environment for Cigarette Marketing
    Autor:in: Kimberly Wylie (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (undergraduate) , 2004 6 Pages , Grade: A
    Catalog Number: 130563
    Price: US$ 6.99
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