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Academic texts about Marketing Strategy
28 publications
An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
Autor:in:
Miriam Mennen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2005 53 Pages , Grade: 70 % - A
Catalog Number:
145844
Price:
US$ 21.99
Analysis of the Success Factors of SVOD to reach Generation Z
A case study of MTV+
Autor:in:
Lien La (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 110 Pages , Grade: 1,4
Catalog Number:
1191711
Price:
US$ 34.99
Applied Marketing Strategy - The Rocker Hotel Sunderland
Autor:in:
Miriam Mennen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Project Report , 2007 22 Pages , Grade: 84 % - A
Catalog Number:
145662
Price:
US$ 19.99
Conjoint Analysis in Marketing Research
Fundamentals – Methods – Applications – Critical Assessment
Autor:in:
Dipl.-Ing. (DH) Michael Lang (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2011 26 Pages , Grade: 1,3
Catalog Number:
166538
Price:
US$ 18.99
Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli
Autor:in:
Ravi Kumar (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2014 12 Pages , Grade: 10
Catalog Number:
337125
Price:
US$ 18.99
Contemporary Development in Business and Management
Beiersdorf
Autor:in:
Alexander Berger (Author)
Subject:
Leadership and Human Resources - Miscellaneous
Category:
Research Paper (undergraduate) , 2010 34 Pages , Grade: 73%
Catalog Number:
173673
Price:
US$ 19.99
Country of Origin Effects as Key Success Factor for Marketing Strategies
A Management Research Project
Autor:in:
Ulrike Imme (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2006 45 Pages , Grade: 1
Catalog Number:
137856
Price:
US$ 21.99
Creating Customer Value for Generation Y
Autor:in:
Dipl.Kfm, Christopher Schroeder (Author)
Subject:
Leadership and Human Resources - Generation Y, Generation Z
Category:
Seminar Paper , 2010 20 Pages , Grade: 1,0
Catalog Number:
200220
Price:
US$ 16.99
Customer Equity Analyses
Applicabilities and Limitations in Value-Based Management
Autor:in:
Dipl.-Kfm. (FH), BBA Kay-Oliver Bunn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 82 Pages , Grade: 1,7
Catalog Number:
125491
Price:
US$ 42.99
Development of a business plan for launching an online clothing retail shop
Autor:in:
Ali Hammad (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Project Report , 2013 16 Pages
Catalog Number:
309157
Price:
US$ 0.99
Entrepreneurship as a Catalyst for Success. An Examination of Google LLC
Autor:in:
Losie Brown (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Research Paper (undergraduate) , 2021 13 Pages , Grade: A
Catalog Number:
1370076
Price:
US$ 18.99
Evaluation of the Marketing Strategy of Tesla Motors Inc
Autor:in:
Dominic Birk (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2015 24 Pages , Grade: 1,0
Catalog Number:
309706
Price:
US$ 19.99
Fast Food Marketing. Analyzing the changing consumer diet behavior towards healthy eating habits
Evaluating innovative marketing strategies for global fast food restaurant chains to satisfy the new demands
Autor:in:
Li-en Lin (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2020 38 Pages , Grade: 1,3 (German system - excellent)
Catalog Number:
1010366
Price:
US$ 18.99
Harley-Davidson Marketing Strategy in the US and China
Marketing in an International Environment
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2021 15 Pages , Grade: 1.3
Catalog Number:
1387801
Price:
US$ 18.99
Harnessing value-added benefits as a customer retention strategy in a selected company within the financial services industry in KwaZulu-Natal
Autor:in:
Samantha Worthington (Author)
Subject:
Business economics - General
Category:
Thesis (M.A.) , 2017 238 Pages
Catalog Number:
439165
Price:
US$ 46.99
Improving of the Marketing Strategy for InterMediaCo in the North American Market
Autor:in:
F. A. Zelaya Zelaya (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2024 101 Pages , Grade: 5/5
Catalog Number:
1564999
Price:
US$ 0.99
International Marketing Report: Fritz Kola
Autor:in:
Tim Buse (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 43 Pages , Grade: A
Catalog Number:
191334
Price:
US$ 21.99
Maltural. A Business Plan of a non-alcoholic Malt Soft Drink for the Mexican Market
Autor:in:
Tobias von Essen (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Bachelor Thesis , 2016 99 Pages , Grade: 1,4
Catalog Number:
380456
Price:
US$ 42.99
Marketing Plan ALDI. Entry into the Finnish Grocery Retail Market
Autor:in:
Lars Bucher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2021 14 Pages , Grade: 1,0
Catalog Number:
1191422
Price:
US$ 18.99
Marketing Plan Example: Virgin Atlantic Little Red
Autor:in:
Student James Carter (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2013 20 Pages , Grade: 1st
Catalog Number:
213738
Price:
US$ 14.99
Marketing strategy of 'Starbucks Coffe'
Autor:in:
Dr. Khanh Pham-Gia (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2008 24 Pages , Grade: 1,0
Catalog Number:
132247
Price:
US$ 19.99
Marketing strategy of Sony for portable audio device business
Autor:in:
Dr. Khanh Pham-Gia (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2007 27 Pages , Grade: 1,0
Catalog Number:
132246
Price:
US$ 19.99
Network and relationship allocation and identification for the Red Bull Company in Thailand
Autor:in:
MSc International Marketing Strategy Benjamin Bach (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2007 26 Pages , Grade: 1st
Catalog Number:
76900
Price:
US$ 19.99
Situational Analysis and Marketing Strategy of Lorenz Bahlsen GmbH & Co KG
Autor:in:
Rebecca Grill (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Academic Paper , 2015 15 Pages , Grade: 1,7
Catalog Number:
468819
Price:
US$ 18.99
Strategic Integrated Marketing Communication
Critical Evaluation of Current Integrated Marketing Communications Practice at the example of Lufthansa
Autor:in:
Vanessa Kemme (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2017 23 Pages , Grade: 1,3
Catalog Number:
426219
Price:
US$ 18.99
The Effects of the Economic Crisis on the Luxury Brand Market
Marketing Strategies for Luxury Goods "Made in Italy"
Autor:in:
Angela Eva Alunni (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2014 44 Pages
Catalog Number:
299352
Price:
US$ 21.99
Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace
Autor:in:
MSc International Marketing Strategy Benjamin Bach (Author)
Subject:
Business economics - Miscellaneous
Category:
Master's Thesis , 2007 181 Pages , Grade: 1st
Catalog Number:
113517
Price:
US$ 46.99
Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla
Autor:in:
Anna Rüttger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2017 25 Pages , Grade: 1,0
Catalog Number:
374948
Price:
US$ 19.99
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