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Blogger als Markenbotschafter. Zwischen Authentizität und bezahlter Produktplatzierung im Internet
Author:
Saskia Schneider (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis, 2016
Price:
US$ 31.99
Der Einfluss von personalisierten Inhalten auf das Kaufverhalten
Diskrepanz zwischen Selbst- und Fremdwahrnehmung im Internet
Author:
Alicia Utz (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis, 2013
Price:
US$ 36.99