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Public Relations als Marketinginstrument – Strategische Ansätze und Begriffsdefinitionen
3. Auflage
Author:
Otto Gantert (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Textbook, 2010
Price:
US$ 40.99
Grundfragen der Medienwirtschaft. Ausführungen, Erklärungen und Ergänzungen zur Publikation von Schumann, Hess & Hagenhoff (2014)
Lern- und Übungsbuch
Author:
Thomas Dreiskämper (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Textbook, 2016
Price:
US$ 29.99
Marketingmaßnahmen zur Steuerung von Variety Seeking im Konsumentenverhalten
Eine Literaturanalyse
Author:
Annika Dölle (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Scientific Essay, 2013
Price:
US$ 31.99
Makroökonomie der Medienwirtschaft
Forschungsfelder, Erkenntnisinteressen, Konzepte und Grenzen der Medienökonomie
Author:
Professor Dipl. Medien-Ökonom Thomas Dreiskämper (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Textbook, 2017
Price:
US$ 41.99