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Die Relevanz von Involvement und Fit bei Cause-related Marketing-Kampagnen
Eine empirische Analyse
Author:
Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis, 2018
Price:
US$ 18.99
"Corporate Social Responsibility" (CSR) mit besonderer Betrachtung des „Cause related Marketing“ (CrM) zur Verbindung moralischer Werte mit ökonomischem Erfolg
Author:
Doris Scheuerle (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis, 2014
Price:
US$ 31.99
