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327 results

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12...7>
  • The Impact of Social Media on the PR Industry
    Title: The Impact of Social Media on the PR Industry
    Autor:in: Iliyana Stareva (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2012 , Grade: 1,0
    Price: US$ 52.99
  • The Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour
    Title: The Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour
    Autor:in: Laura Larissa Klempt (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2019 , Grade: 1.0
    Price: US$ 46.99
  • Corporate Social Responsibility. The Public Image of Companies in the Context of CSR
    Title: Corporate Social Responsibility. The Public Image of Companies in the Context of CSR
    Autor:in: Jürgen Mayer (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Thesis (M.A.) , 2011 , Grade: 1.0
    Price: US$ 46.99
  • When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising
    Title: When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising
    Autor:in: PhD Bengü Basbug (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Doctoral Thesis / Dissertation , 2018 , Grade: cum laude
    Price: US$ 46.99
  • Internationalisation and the Marketing of Higher Education. Australian Universities Best Practices
    Title: Internationalisation and the Marketing of Higher Education. Australian Universities Best Practices
    Autor:in: Michelangelo Balicco (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Professorial Dissertation , 2019 , Grade: 10
    Price: US$ 46.99
  • Public Service Advertising of the Health Care Service Sector in Tripura, India
    Title: Public Service Advertising of the Health Care Service Sector in Tripura, India
    Autor:in: Dhananjoy Datta (Author), Sudhakar Patra (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Textbook , 2020 , Grade: Passed
    Price: US$ 46.99
  • Social media utilisation as relationship building component in the Public Relations (PR) strategy of nonprofit organisations (NGOs)
    An example of an international NGO 'Mercy Corps'
    Title: Social media utilisation as relationship building component in the Public Relations (PR) strategy of nonprofit organisations (NGOs)
    Autor:in: Maria M. (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2012 , Grade: 2,0
    Price: US$ 46.99
  • Create-ing Business
    Understanding Professional Tension in an Advertising Agency
    Title: Create-ing Business
    Autor:in: Saumya Pant (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2008 , Grade: 1.7
    Price: US$ 46.99
  • An investigation of the effectiveness of social media marketing on the marketing performance of Selected Higher Education Institutions in Zambia
    Title: An investigation of the effectiveness of social media marketing on the marketing performance of Selected Higher Education Institutions in Zambia
    Autor:in: Dr. Francis Mukosa (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Doctoral Thesis / Dissertation , 2022 , Grade: Pass
    Price: US$ 46.99
  • Service Guarantee prospect in signalling Service Quality towards Customer Loyalty
    Title: Service Guarantee prospect in signalling Service Quality towards Customer Loyalty
    Autor:in: Pradeep Paraman (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Doctoral Thesis / Dissertation , 2020
    Price: US$ 46.99
  • Impacts of Virtual Reality on the Psychology of Users and its Implementation in Brand Communication. VR as the Future of Advertising?
    Title: Impacts of Virtual Reality on the Psychology of Users and its Implementation in Brand Communication. VR as the Future of Advertising?
    Autor:in: Kaan Saracoglu (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2021 , Grade: 1,0
    Price: US$ 46.99
  • A study on buyer behavior on two wheelers in selected districts of Andhra Pradesh
    Title: A study on buyer behavior on two wheelers in selected districts of Andhra Pradesh
    Autor:in: Dr. Vinodhini Yallagandala (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Doctoral Thesis / Dissertation , 2010 , Grade: 15
    Price: US$ 46.99
  • Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
    Title: Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
    Autor:in: Daria Brake (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2014 , Grade: 1,7
    Price: US$ 46.99
  • Nation Branding Practices in Latin America
    A Diagnosis of Brazil, Chile and Colombia
    Title: Nation Branding Practices in Latin America
    Autor:in: Eva Niesing (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2013 , Grade: 1,1
    Price: US$ 46.99
  • Analysis of the Impact of Targeted Advertising Methods on Consumer Buying Behavior in the B2C Segment
    Title: Analysis of the Impact of Targeted Advertising Methods on Consumer Buying Behavior in the B2C Segment
    Autor:in: Niklas Jakob (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2023 , Grade: 1,0
    Price: US$ 42.99
  • The Influence of Social Media Platforms on the Consumer-Brand Engagement of Polarising Brands
    Title: The Influence of Social Media Platforms on the Consumer-Brand Engagement of Polarising Brands
    Autor:in: Eileen Werner (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2022 , Grade: 1,0
    Price: US$ 42.99
  • American Accessible Luxury in the European Market. The Concept explained on the Basis of Four Case Studies
    Title: American Accessible Luxury in the European Market. The Concept explained on the Basis 
of Four Case Studies
    Autor:in: Cécile Menant (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2016 , Grade: 2.1
    Price: US$ 42.99
  • Social media usage in Swiss luxury hotels
    An investigation in marketing communication processes for the development of innovative marketing strategies
    Title: Social media usage in Swiss luxury hotels
    Autor:in: Bettina Fuesselberger (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2014 , Grade: A
    Price: US$ 42.99
  • Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers
    An empirical study from the consumer and company perspective
    Title: Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers
    Autor:in: Daniela Scheele (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Doctoral Thesis / Dissertation , 2014 , Grade: NA
    Price: US$ 42.99
  • Impulse purchases in retailing
    Title: Impulse purchases in retailing
    Autor:in: B. Sc. Pirmin Sessler (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2012 , Grade: 6,0
    Price: US$ 42.99
  • Search Engine Marketing for the Chinese Market
    Practical implications for the launch of an International Company Website in China
    Title: Search Engine Marketing for the Chinese Market
    Autor:in: Anita Gerstmayr (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2013 , Grade: 1
    Price: US$ 42.99
  • Marketing communication strategies for fashion brands and measurements of efficiency
    Title: Marketing communication strategies for fashion brands and measurements of efficiency
    Autor:in: Karola Schwindt (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2014 , Grade: 2,0
    Price: US$ 42.99
  • Lighting Solutions for Austrian Building Construction Projects - A Customer Analysis
    Title: Lighting Solutions for Austrian Building Construction Projects - A Customer Analysis
    Autor:in: Elisabeth Holoubek (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2011 , Grade: 1
    Price: US$ 42.99
  • Social Media Storytelling for content marketing in companies. Successful storytelling on Facebook and Instagram
    Title: Social Media Storytelling for content marketing in companies. Successful storytelling on Facebook and Instagram
    Autor:in: Michael Kling (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Textbook , 2020
    Price: US$ 42.99
  • The Strong Potential of Augmented Reality for Experiential Marketing
    An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships
    Title: The Strong Potential of Augmented Reality for Experiential Marketing
    Autor:in: Simon Hörtreiter (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2020 , Grade: 1,0
    Price: US$ 42.99
  • Save the Whales - Don't Cry for Them! How the Social Movement Brand ‘Sea Shepherd Conservation Society’ Eludes Compassion Fatigue through Branding
    Title: Save the Whales - Don't Cry for Them! How the Social Movement Brand ‘Sea Shepherd Conservation Society’ Eludes Compassion Fatigue through Branding
    Autor:in: Marcel Weigel (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2015 , Grade: 1,7
    Price: US$ 42.99
  • Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics
    An Irish Discussion
    Title: Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics
    Autor:in: Pierce Ivory (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2015 , Grade: First Class Honours
    Price: US$ 42.99
  • Perfume advertisement
    Title: Perfume advertisement
    Autor:in: Mayer Taylor (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Thesis (M.A.) , 2012 , Grade: A
    Price: US$ 42.99
  • How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?
    Title: How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?
    Autor:in: Isabelle Idrac (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2013
    Price: US$ 42.99
  • Online Marketing and its critical success factors
    Title: Online Marketing and its critical success factors
    Autor:in: Katie Maingi (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Elaboration , 2012
    Price: US$ 42.99
  • Harnessing Social Media Commercial Potential
    Identifying Corporate Strategies to Monetise a Brand’s Fanbase
    Title: Harnessing Social Media Commercial Potential
    Autor:in: MBA Mo Elnadi (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2010 , Grade: 72.96
    Price: US$ 42.99
  • Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey
    Analysis of PV Solar Energy Systems in Turkey
    Title: Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey
    Autor:in: Taner Hamid Yilmaz (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2012 , Grade: 1,5
    Price: US$ 42.99
  • Celebrity Endorsement. Why do consumers like celebrity endorsers?
    Title: Celebrity Endorsement. Why do consumers like celebrity endorsers?
    Autor:in: BA Marketing Katrin Neubauer (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2008 , Grade: 1,0
    Price: US$ 42.99
  • Social Networks and their Opinion Mining
    Title: Social Networks and their Opinion Mining
    Autor:in: Dr Bapurao Bandgar (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Textbook , 2019
    Price: US$ 42.99
  • Fitness Influencers. Impact on Purchase Intentions and Attitudes of Instagram Users
    Title: Fitness Influencers. Impact on Purchase Intentions and Attitudes of Instagram Users
    Autor:in: Ben Schiefer (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2018 , Grade: 1,3
    Price: US$ 42.99
  • Instagram's impact on Generation Z. Does a professional Instagram account influence the decision-making process?
    Title: Instagram's impact on Generation Z. Does a professional Instagram account influence the decision-making process?
    Autor:in: Maria Priller (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2019 , Grade: 2
    Price: US$ 42.99
  • Influencer Advertising versus Traditional Advertising
    A Comparison between two Advertising Strategies regarding their Power of Influence
    Title: Influencer Advertising versus Traditional Advertising
    Autor:in: Anonym (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2020 , Grade: 1,0
    Price: US$ 42.99
  • Critical Analysis of Ethical Issues in Broadcast Media Advertisements. Ethiopian Broadcasting Corporation (EBC) in Focus
    Title: Critical Analysis of Ethical Issues in Broadcast Media Advertisements. Ethiopian Broadcasting Corporation (EBC) in Focus
    Autor:in: Alula T. Gebrekidan (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2017 , Grade: very good
    Price: US$ 42.99
  • Reflection on customers’ knowledge and perceptions about marketing
    Title: Reflection on customers’ knowledge and perceptions about marketing
    Autor:in: M.A. Undine Handorf (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2016 , Grade: 1
    Price: US$ 42.99
  • Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior
    Title: Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior
    Autor:in: Anonym (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2015 , Grade: 1.7
    Price: US$ 42.99
  • How Budget Airlines in India leverage on Online Marketing to increase the Competitiveness
    A Study
    Title: How Budget Airlines in India leverage on Online Marketing to increase the Competitiveness
    Autor:in: Srinivas Rao Yemula (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2015 , Grade: Distinction
    Price: US$ 42.99
  • Comparison of aircraft manufacturers marketing processes
    Title: Comparison of aircraft manufacturers marketing processes
    Autor:in: Ing. Karol Götz (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2012
    Price: US$ 42.99
  • An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
    Title: An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
    Autor:in: Fanny-Gabriela Kozicki (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2012
    Price: US$ 42.99
  • Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
    A Theoretical and Empirical Investigation
    Title: Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
    Autor:in: Raphael Städtler (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2010
    Price: US$ 42.99
  • Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
    Title: Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
    Autor:in: Sebastian Schulz (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2009 , Grade: Sehr gut
    Price: US$ 42.99
  • Strategic e-brand management for small enterprises
    Title: Strategic e-brand management for small enterprises
    Autor:in: Alexandre Georjon (Author), Antoinette Schroots (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2004 , Grade: 97%
    Price: US$ 42.99
  • The influence of social networks on students' learning achievements
    A literature review
    Title: The influence of social networks on students' learning achievements
    Autor:in: M.Sc. Sabrina Zawadzky (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2016 , Grade: 1,3
    Price: US$ 42.99
  • Social Media between High-School Graduates and Higher Education Institutions
    Title: Social Media between High-School Graduates and Higher Education Institutions
    Autor:in: Lukas Riedner (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2015 , Grade: 1.0
    Price: US$ 42.99
  • The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
    Title: The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
    Autor:in: Lily Marfisi (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2015 , Grade: 17/20
    Price: US$ 42.99
  • The Marketing of Terrorism. Analysing the Use of Social Media by ISIS
    Title: The Marketing of Terrorism. Analysing the Use of Social Media by ISIS
    Autor:in: Lisa Wiechert (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2016 , Grade: 1,0
    Price: US$ 42.99
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