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Künstliche Verknappung in der Sneakerbranche
Auswirkungen von Verknappungsstrategien auf die Kaufmotive bei limitierten Sneakern
Author:
Johanna Kiefer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis, 2019
Price:
US$ 36.99
Die Kunst der Verknappung. Vermarktungsstrategien von limitierten Konsumgütern in digitalen Medien
Author:
Nam Ho (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis, 2019
Price:
US$ 36.99