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Kommunikationspolitik und Werbepsychologie
Prospect Theory, mentale Buchführung, subjektive und diskontierte Erwartungsnutzentheorie, Implicit favorite Model. Anwendung der Theorien auf die Werbevarianten
Author:
Corinne Reiser (Author)
Subject:
Psychology - Work, Business, Organisation
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Submitted Assignment, 2014
Price:
US$ 3.99
Einstellungen und deren Relevanz für die Markt- und Werbepsychologie. Einstellungen, Theory of Reasoned Action und Einstellungsbeeinflussung
Author:
Madeleine Hartleff (Author)
Subject:
Psychology - Work, Business, Organisation
Category:
Submitted Assignment, 2021
Price:
US$ 7.99