Résultats pour » brand loyalty «  (2562 résultats)

The impact of emotional branding on brand loyalty in the skin care market
Comparing the German and the UK market using the example of Nivea and Dove

The Influence of social media marketing, brand loyalty, brand awareness towards consumer purchase intention. An empirical analysis

Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption
Learnings from the success of the M&Ms characters (supprimé)

Effects of Corporate Social Responsibility (CSR) on Brand Loyalty

Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany

The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan
Effect of Customer Equity Drivers on Brand Loyalty Intentions

Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry

How Is an Iconic Social Business Brand Created? The Case of the Bangladeshi Brand Aarong

Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors

Green Brand Equity. Eine empirische Studie zur Interdependenz zwischen Markenqualität und Markentreue

Analyzing Marketing Strategies of Zomato in Hyderabad. Customer Perceptions and Brand Positioning in the Food Delivery Market

Analysis of the article "Word of Mouth versus Word of Mouse. Speaking about a Brand Connects You to It More Than Writing Does"

Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty

Harley-Davidson Marketing Strategy in the US and China
Marketing in an International Environment

The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior

Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty

Customer Loyalty in the UK. What Causes Consumers to Be Disloyal to Big Supermarket Brands?

Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling
A critical and exploratory approach on the brand KFC

Customer loyalty and customer loyalty programmes. Goals and methods

Understanding Advocacy, Loyalty and Committment. Loyalty - A 'Cash Cow' by definition?

The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands

Loyalty management in the airline industry

Hilton Hhonors Worldwide. Loyalty Wars
A Case Study

Brand Identity Factors: Developing a Successful Islamic Brand

Personalisierung und eCRM: E-Loyalty
Kundenbindung durch Loyalität