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Academic texts about  Brand

170  publications
Page  7  of  7
  • The Impact of Web 2.0 on Brand Management
    How to Use Web 2.0 Efficiently to Create a Higher Brand Value
    Title: The Impact of Web 2.0 on Brand Management
    Autor:in: Sandra Spindler (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Research Paper (undergraduate) , 2011 34 Pages , Grade: 8
    Catalog Number: 197615
    Price: US$ 18.99
  • The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers’ Purchase Intention and Brand Image in the Diamond Industry
    Title: The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers’ Purchase Intention and Brand Image in the Diamond Industry
    Autor:in: Peter Maine (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Research Paper (postgraduate) , 2011 27 Pages , Grade: A
    Catalog Number: 267607
    Price: US$ 19.99
  • The influence of culture on brand positioning strategy
    Title: The influence of culture on brand positioning strategy
    Autor:in: MA Guido Maiwald (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Scientific Essay , 2005 16 Pages
    Catalog Number: 205465
    Price: US$ 16.99
  • The Influence of Social Media on Investment Behavior, Brand Equity, and Organizational Growth. A Mixed-Method Analysis
    Title: The Influence of Social Media on Investment Behavior, Brand Equity, and Organizational Growth. A Mixed-Method Analysis
    Autor:in: Radhika P. Y. (Author), A. Niki Celestica (Author), J. Aishwarya (Author), T. Hemalatha (Author), N. Gayathri (Author), A. Pashupathinath (Author), M. Veera Swamy (Author), M. Arul Jothi (Author)
    Subject: Business economics - Investment and Finance
    Category: Research Paper (undergraduate) , 2024 95 Pages , Grade: A
    Catalog Number: 1577602
    Price: US$ 0.99
  • The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions
    A Meta-Analysis of Existing Literature and Public Data
    Title: The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions
    Autor:in: Uju Ogu (Author)
    Subject: Business economics - Customer Relationship Management, CRM
    Category: Essay , 2019 9 Pages
    Catalog Number: 1618313
    Price: US$ 6.99
  • The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview
    Title: The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview
    Autor:in: Jana Defontis (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2017 35 Pages , Grade: 2,0
    Catalog Number: 915008
    Price: US$ 19.99
  • The market position of the automobile company Audi
    Title: The market position of the automobile company Audi
    Autor:in: Tim Meyer (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper , 2019 19 Pages , Grade: 1.7
    Catalog Number: 520136
    Price: US$ 18.99
  • The Potential of Influencer Marketing for Tour Operators to Increase Brand Value
    Title: The Potential of Influencer Marketing for Tour Operators to Increase Brand Value
    Autor:in: Alina F. (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2019 77 Pages , Grade: 1,3
    Catalog Number: 922846
    Price: US$ 34.99
  • The Starbucks Brand
    Branding
    Title: The Starbucks Brand
    Autor:in: Silke Specht (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Research Paper (undergraduate) , 2009 23 Pages , Grade: 1,7
    Catalog Number: 232182
    Price: US$ 18.99
  • Theodor Fontanes "Grete Minde" als Kriminalroman. Die Geschichte der Brandstifterin von Tangermünde
    Title: Theodor Fontanes "Grete Minde" als Kriminalroman. Die Geschichte der Brandstifterin von Tangermünde
    Autor:in: Carola Behm (Author)
    Subject: German Studies - Comparative Literature
    Category: Term Paper , 2020 27 Pages , Grade: 2,3
    Catalog Number: 944785
    Price: US$ 18.99
  • Tribeca Film Festival. Brand communication and activation
    Title: Tribeca Film Festival. Brand communication and activation
    Autor:in: Sophie Märzweiler (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Elaboration , 2022 3 Pages , Grade: 1
    Catalog Number: 1284602
    Price: US$ 3.99
  • Use of Internet as a Brand Building Tool
    Title: Use of Internet as a Brand Building Tool
    Autor:in: Richards Macdonald (Author)
    Subject: Communications - Multimedia, Internet, New Technologies
    Category: Term Paper (Advanced seminar) , 2011 8 Pages , Grade: A
    Catalog Number: 213348
    Price: US$ 6.99
  • Website Evaluation - Branding, Transactional facilities & social networking (www.desigual.com
    Title: Website Evaluation - Branding, Transactional facilities & social networking (www.desigual.com
    Autor:in: MSc./ Dipl. Jan Heyn (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2010 27 Pages , Grade: 1,0
    Catalog Number: 192571
    Price: US$ 19.99
  • Wer war für die Brandlegung in Smyrna 1922 verantwortlich?
    Analyse verschiedener Standpunkte
    Title: Wer war für die Brandlegung in Smyrna 1922 verantwortlich?
    Autor:in: Gregor Marossy (Author)
    Subject: History - Asia
    Category: Term Paper , 2023 20 Pages , Grade: 1,0
    Catalog Number: 1352221
    Price: US$ 15.99
  • Western European Consumer Perception of a Chinese Brand. An Examination of Huawei
    Title: Western European Consumer Perception of a Chinese Brand. An Examination of Huawei
    Autor:in: Jessica Duong (Author)
    Subject: Business economics - Trade and Distribution
    Category: Master's Thesis , 2014 75 Pages , Grade: 1,0
    Catalog Number: 300180
    Price: US$ 34.99
  • What do you think about Brand Communities?
    An insight of consumers' perception towards brand communities and the idea of mutual benefits
    Title: What do you think about Brand Communities?
    Autor:in: Bastian Storch (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2007 55 Pages , Grade: 1,1
    Catalog Number: 115895
    Price: US$ 21.99
  • Wie sich Marken im Wettbewerb positionieren und differenzieren können. Eine Analyse am Beispiel von "Apple"
    Title: Wie sich Marken im Wettbewerb positionieren und differenzieren können. Eine Analyse am Beispiel von "Apple"
    Autor:in: Paul Pavlitzek (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2024 38 Pages , Grade: 1,7
    Catalog Number: 1481555
    Price: US$ 19.99
  • Zufriedenheit und Loyalität von Brand-Community-Mitgliedern
    Eine empirische Studie im Bereich der Automobilbranche
    Title: Zufriedenheit und Loyalität von Brand-Community-Mitgliedern
    Autor:in: Dipl.-Ök. Marko Krentz (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Diploma Thesis , 2010 140 Pages , Grade: 2,0
    Catalog Number: 166423
    Price: US$ 42.99
  • Zum Einfluss des Brand Equity auf den Customer Equity - dargestellt am Beispiel einer Betriebstypenmarke
    Title: Zum Einfluss des Brand Equity auf den Customer Equity - dargestellt am Beispiel einer Betriebstypenmarke
    Autor:in: Andreas Becker (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Diploma Thesis , 2005 143 Pages , Grade: 2,3
    Catalog Number: 47928
    Price: US$ 42.99
  • Zur Bedeutung von Kategorien und Schemata beim Aufbau und Steuerung von Marken
    Title: Zur Bedeutung von Kategorien und Schemata beim Aufbau und Steuerung von Marken
    Autor:in: Sebastian Huber (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2004 22 Pages , Grade: 2,0
    Catalog Number: 27876
    Price: US$ 19.99
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