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Academic texts about brand image
14 publications
Attracting High Quality Human Capital by the Value of a Company Brand
Autor:in:
Sebastian Theis (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Bachelor Thesis , 2010 102 Pages , Grade: 1,6
Catalog Number:
154020
Price:
US$ 42.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 99 Pages , Grade: Distinction (D3)
Catalog Number:
196061
Price:
US$ 42.99
Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Autor:in:
Teresa Pavelka (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Bachelor Thesis , 2014 49 Pages , Grade: 1,3
Catalog Number:
298646
Price:
US$ 21.99
Corporate Social Responsibility and its Impact on Consumer Buying Behaviour. A Case Study on H&M
Autor:in:
Rositsa Ivanova (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Bachelor Thesis , 2019 76 Pages , Grade: 1.00
Catalog Number:
1380446
Price:
US$ 34.99
Cultural Differences in the Perception of Brand Personalities
Between German and Polish Customers
Autor:in:
Martin Pydde (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2008 65 Pages , Grade: 2,0
Catalog Number:
127663
Price:
US$ 34.99
Die Rolle der Marke angesichts zunehmender Sprachassistenz im Konsumprozess
"Alexa, kaufe Waschpulver!"
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2018 28 Pages , Grade: 2,0
Catalog Number:
511503
Price:
US$ 19.99
Diversity Marketing. The fine line between tapping new customer segments and compromising brand image
Autor:in:
Jelena Krolo (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 42 Pages , Grade: 1,7
Catalog Number:
1189633
Price:
US$ 21.99
Erfolgsfaktoren von Brand Extensions. Die Markenerweiterung eines Technologieunternehmens in den Automobilmarkt
Eine Strukturgleichungsanalyse
Autor:in:
M.A. Raymond Pocher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015 171 Pages
Catalog Number:
316139
Price:
US$ 0.99
Global Branding. Suggestions to get into the Interbrand top 100 brands list
Autor:in:
Nicklas Westphal (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2016 19 Pages , Grade: 78%
Catalog Number:
367960
Price:
US$ 16.99
How does web design affect consumers’ trust in online shopping?
Autor:in:
Julia Petker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2022 23 Pages , Grade: 1,0
Catalog Number:
1318807
Price:
US$ 19.99
Impact of Brand Image and Service Quality on Consumer Purchase Intentions. A Study of Retail Stores in Pakistan
Autor:in:
Muhammad Arslan (Author)
,
Rashid Zaman (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2014 20 Pages
Catalog Number:
293995
Price:
US$ 0.99
Product Quality and Consumers’ Preference for Electronic Appliances in Calabar, Nigeria
Autor:in:
M.Sc. in Marketing Joy Mbotor (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2021 25 Pages , Grade: B
Catalog Number:
1031246
Price:
US$ 18.99
Storytelling in der Werbung. Das Erzählen von Geschichten als Marketinginstrument
Autor:in:
Marco Dreyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2018 86 Pages , Grade: 1,7
Catalog Number:
413424
Price:
US$ 42.99
The Brand "Victoria’s Secret". Does the Brand Need a Makeover?
Just sex does not sell anymore
Autor:in:
Katrin Finkler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 10 Pages , Grade: 1,3
Catalog Number:
903545
Price:
US$ 6.99
